With over 15 years of IT experience and over 10 years in IT consulting, Andrew is a published author and respected authority on the proper application of cutting-edge information technologies to advance business goals. Andrew started Aptaria, a cloud computing and CRM consultancy, in 2002, in the aftermath of the dot.com bubble crash.
Under Andrew's direction, Aptaria has grown consistently since inception. Prior to founding Aptaria, Andrew held senior software development management positions at Verizon and webMethods. Andrew studied computer science and electrical engineering at Columbia University's Graduate School and holds an Electrical Engineering degree with honors from the University of Maryland at College Park. Andrew holds a Salesforce.com Force.com Developer certification.
Contact Andrew Lawlor at adlawlor@aptaria.com.
Paper: Medical Foods Sample Inventory Management  |
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September 01 2010 - aptaria.com
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Nutricia, a unit of global food player Danone, has grown rapidly in recent years by developing and selling specialized nutritional products. Key to the their sales team’s success has been delivery of over 3,000 product samples to doctors and other health care professionals (HCPs) each month.
Yet Nutricia lacked a centralized way to track which HCPs received which samples from which salesperson. This meant the company was not capable of properly executing product recalls – putting them at significant federal regulatory risk.
Aptaria built a custom Salesforce application in the Cloud for Nutricia that provides full visibility into its product sample inventory. The solution enables sales reps to:
o Track and manage samples through a personal inventory captured in Salesforce.
o Accept samples into their inventory with a single click upon arrival from the Nutricia warehouse.
o Identify samples delivered to doctors and other HCPs without re-keying information.
To ensure seamless integration with Nutricia’s existing CRM, Aptaria built the application 100% on Force.com, Salesforce’s platform as a service (PaaS) offering.
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