David's adventurous career has led him to build and market a myriad of innovative products and platforms across the tech eco-system including software services and applications, games and content, numerous software platforms, consumer devices, computers, application network appliances, and did anyone say Java chips. But, no kitchen sinks, yet. Most recently this includes an industry pioneering web service that combined self-publishing for game developers and social networking, as well as a platform for motion-sensing consumer devices for healthcare, fitness, and sports.
He has worked for Hewlett Packard, Apple Computer, Sun Microsystems, Time Warner/Atari Games, IAC, as well as a myriad of startups and early stage companies. He is most recently Founder of ideaWaves, a stealth-mode gamification startup building a platform to... Shhh, don't tell anyone... to domesticate the development and deployment of social and mobile gaming experiences and services to disrupt education, B2B marketing, and other human endeavors that put many people to sleep.
He is a graduate of Stanford's Graduate School of Business and Arizona State University.
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Facilitating Brand Ambassadors at Facebook Scale
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| Context Optional Enables Brands to Socialize, While Joyent Provides the Underlying Cloud Infrastructure |
| by
David Macias
& Vince Vasquez
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| A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale.
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Rebooting Corporate Video
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| How Cloudbook utilizes Cisco's Flip Miniopro camcorder to define the new best practice in corporate storytelling |
| by
David Macias
& Vince Vasquez
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| One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain.
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| read the full story >> |
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