Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora
Greg Jarboe, SEO-PR, interviews Josh James about his keynote address at SES Chicago 2008. Josh discusses a case study where the company found that the generic branding words they were buying actually helped them boost their revenue by more than 200%. He also talks about another case study where the company generated more than 16 million dollars using a landing page optimization tool.
Marketing may have always been the thing that you couldn't measure, explains CEO Josh James, but with new analytics technologies, and more CMOs attending web analytics events, a culture change is on the horizon.
Omniture's Best Practices Group offers services and methodologies designed to address and drive online marketing ROI, ranging from strategic planning and rapid implementations, to enterprise marketing optimization.