Ken Rutsky is a Strategic Product and Service Marketing Consultant, and has spent 20+ years in the industry, launching his first Internet services while at Netscape from 1995-99. Since then, he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Ken launched McAfee's Secure Web Protection Service, and his time as a consultant has included the launch of Nimsoft's Nimsoft On Demand service. Today, as the Founder and President of KJR Associates, Inc, he is laser-focused on helping organizations accelerate and optimize their go to market strategies and tactics as they adopt Cloud, Mobile and next generation solutions. Ken is a regular contributor to Cloud Computing Journal and Cloudbook, a well regarded speaker and blogger, and the author of the upcoming book, Velocity: Creating High Impact High Throughput Market Success .
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Velocity Marketing
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| Three Keys to Breaking Through and Winning |
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Ken Rutsky
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| Hidden behind the content marketing strategies, social media mysteries, and marketing automation dashboards and metrics lays a fundamental problem. In today’s hyper competitive, global, instantaneous market, where buyers and consumers have nearly unlimited access to information and each other, the fight for attention and share has become a treadmill of constantly increasing speed. With the proliferation of competitive solutions in even the most specialized market segment and today’s extremely well-educated and self-directed buyers, we need a new “Velocity Marketing” formula: one that delivers Breakthrough by combining Impact, engagement, and experience.
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Blueprints: Bridging to SaaS Success
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| How ISVs Can Transform SaaS Mindset, Organization and Go To Market Tactics |
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Ken Rutsky
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| Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why? |
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