Ofir Nachmani

Chief Evangelist at Newvem Insights Ltd.

Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com.

Ofir has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem. Prior to this Ofir led ClickSoftware's On-Demand initiative and established the company cloud offering. He also held several positions at Zarathustra - SaaS development, including the company CEO.

The thoughts are his own and don’t represent anyone or anything he is currently associated with.

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Contributions
Article: 5 Key Essentials of Cloud Workloads Migration
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The benefits of migrating workloads between different cloud providers or between private and public clouds can only truly be redeemed with an understanding of the cloud business model and cloud workload management. It seems that cloud adoption has reached the phase where advanced cloud users are creating their own hybrid solutions or migrating between clouds while striving to achieve interoperability values within their systems. This article aims to answer some of the questions that arise when managing cloud workloads.


Article: The Cloud in HP’s Cloud (Part 2): HP Discover, the Enterprise and AWS Cloud
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Last month I attended HP Discover (disclosure: my participation was funded by Ivy World). The IT war already started however HP stands still not taking initiatives and real risks as true leaders should take. At the three-day conference I learned why some companies don’t last and why this IT giant is at a great risk of losing in this new era IT battle. This is a story of a lasting company that might have already lost.


Article: 5 Enterprise Cloud Predictions for 2013
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I believe that this is the year when the enterprise will find its way to the cloud. The mega Internet sites and applications are the new era enterprises. These will become the role models for the traditional enterprise. IT needs remain the same with regards to scale, security, SLA, etc. However, the traditional enterprise CIO has already set the goal for next year: 100% efficiency. The traditional CIO understands that in order to achieve that goal, IT will need to start and do cloud, make sure that IT resources are utilized right, and that his teams move fast.


Article: Newvem Shines at Amazon AWS re:Invent Conference
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Last week the Newvem team participated in the first Amazon AWS re:Invent Conference. According to some leading analysts and bloggers, this was one of the most momentous technology conferences in the last few years. For Newvem it was the second most important milestone since the company was born.


Article: Newvem Is Proud to Announce the Release of General Availability!!! PDF
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Newvem GA completely disrupts the belief that cloud usage analytics ends with cost savings. A major component of the GA is connecting cloud usage with specific business activities and entities such as business divisions, accounts, and even customers. Newvem now offers better visibility into the relationship between business and cloud infrastructure, thus helping our customers focus on profit.


Article: ClickSoftware – Great Case of an AWS Cloud Adoption: Part 1, Operations
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My first interview was with Mr. Korach, discussing operation and his “cloud day” as the senior DevOps of this cloud service leader. ClickSoftware started utilizing the AWS cloud for non-critical services such as demos and proof of concepts for new opportunities, customers’ training and development staging environments. According to Mr. Korach, there is a clear separation between the company’s internal needs on the Amazon cloud and the cloud service offering. The former are consumed by the specific provisioned and relevant department (Sales, Professional Services, R&D) in the organization, and are managed and monitored by the company IT department. The latter (i.e., the company’s Cloud services offerings) needs are deployed, managed and monitored by Korach’s DevOps team.


Article: Newvem Introduces Its “Cloud Smart Meter” iOS App for iPhones and iPads
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Newvem is proud to announce the release of our first iOS application. The “Cloud Smart Meter,” for AWS, is a native iPad and iPhone application that enables chief information officers (CIOs) and IT managers to gain clear visibility into their AWS costs, risks, and assets while collaborating with their teams and managing their clouds from anywhere and at any time. With CIO and IT managers increasingly using mobile devices to manage and monitor their day to day tasks, Newvem’s “Cloud Smart Meter” gives cloud professionals much-needed bottom-line visibility and key performance indicators to manage, collaborate, and track your cloud usage. Together with Newvem Analytics, “Cloud Smart Meter” analyzes your cloud usage and reveals insights so that CIOs and IT managers can quickly identify issues such as unexpected trends in costs, operational risks, and inventory as well as act on Newvem‘s recommendations to correct these issues.


Article: Enable CloudFront for Your Application’s Non-Dynamic Content
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CloudFront is Amazon’s Content Delivery Network, a service that aims to speed up delivery of content to users in different geographies. It gives developers access to a worldwide infrastructure that minimizes latency by serving content from the edge location closest to the end user. This article describes two basic use cases utilizing a CDN for non-dynamic content in a typical web application, and provides CloudFront-specific configuration examples.


Article: Newvem’s Usage Analytics for Amazon’s Simple Stoarge Services (S3)
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Big news! Get more out of your Newvem account! We just released our Amazon S3 usage analytics service. Newvem users can now make an informed and strategic Amazon S3 storage management and decisions, which in turn helps them to improve their overall cloud cost efficiency and business performance. Our Amazon S3 analytics offers additional value for Amazon S3 users by enabling amplified visibility into their current Amazon S3 footprint from a few key angles: Consolidated view: A one-glance, comprehensive view into all of the user’s Amazon S3 buckets – including total cost, size and volume of stored objects. Bucket structure: Drilled-down bucket information providing visibility on the types of objects and their impact on bucket composition. Object profile: An object-level analysis of a bucket’s composition that provides a profile of bucket-stored objects – including distribution by type, age, and utilization impact.


Article: Newvem Helps AWS Customers to WIN on the AWS Reserved Instance Marketplace
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A component within Newvem Analytics, Newvem’s Reserved Instance feature helps AWS users make the right decision across the Reserved Instance lifecycle: Revealing which On-Demand instances are good candidates to move to Reserved Instances Identifying poorly utilized Reserved Instances that have already been purchased Alerting which Reserved Instances are about to expire and recommendations if they should be renewed.


Article: Amazon Cloud and the Enterprise – Is it a love story?
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As befitting any great online vendor, Amazon cloud product guys listen carefully to their market targets and ensure fast implementation and delivery to satisfy their needs. It is clear that Amazon cloud is eager to conquer the enterprise market, as I already mentioned in my past post, “Amazon AWS is the Cloud (for now anyway)”.


Article: Infographic: Demystifying Amazon Web Services
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Amazon Web Services (AWS) is the biggest public cloud around, yet what goes on behind the scenes remains a mystery.For heavy users, such as enterprise level CIOs, AWS’s “Reserved Instances” are a cost effective model to scale their cloud activity and benefit from the full service offering that Amazon provides.


Article: Prepare for the next cloud outage: Analyze and Improve
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It happened again… this was the second AWS outage in the same month. Did you fail to protect your service online? Don’t forget – you can’t pass your liability onto your IaaS vendor. You can find a great amount of knowledge resources with regards to AWS cloud High Availability architectures in Newvem’s resources center, starting from Best Practice for High Availability Deployment all the way to knowing more about how to maintain availability for your specific environment, such as how to maintain a failover to MSSQL DB server, or a case study on how to replicate PostgreSQL DB Between AWS Regions.


Article: Amazon Outage: Is it a Story of a Conspiracy? – Chapter 2
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No doubt that the cloud will fail again. I believe that although the customers are ultimately responsible for the high availability of their services, the AWS cloud guys should also take a step back to learn and improve – every additional outage diminishes from the cloud’s reliability as a place for all.


Article: @IAmOnDemand View on CloudConnect 2012
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Last week I attended one of the most popular cloud technology conferences in the world – CloudConnect. The CloudConnect conference started about four years ago. Attending the event gave me a clear understanding of the market maturity and evolution rhythm. Check out the following sections for the main points on what I learned: 1 - Cloud Performance is important 2 - That DevOps doesn’t exist 3 - The Openness of Cloud - You must be open in order to be in the cloud 4 - That“Amazon is Princess White” 5 - The the best presentations are like movies; they should be based on real cases I invite you to read more. Ofir. @iamondemand


Article: Lessons from Amazon RDS on Bringing Existing Apps to the Cloud
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ts a common believe that Cloud is good for green field apps. There are many reasons for this, in particular the fact that the cloud forces a different kind of thinking on how to run apps. Native cloud apps were designed to scale elastically, they were designed with complete automation in mind, and so forth. Most of the existing apps (a.k.a brown field apps) were written in a pre-cloud world and therefore don’t support these attributes. Adding support for these attributes could carry a significant investment. In some cases, this investment could be so big that it would make more sense to go through a complete re-write. In this post I want to challenge this common belief. Over the past few years I have found that many stateful applications running on the cloud don’t support all those attributes, elasticity in particular. One of the better-known examples of this is MySQL and its Amazon cloud offering, RDS, which I’ll use throughout this post to illustrate my point. This is brought to you by Nati Shalom , CTO & Founder at Gigaspaces.


Article: Amazon AWS storage basics: Stop the sprawl before it begins !
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There is a common perception that cloud storage should not really worry you because it is very cheap and available at any time. Is that really true ? It is common to hear AWS consumers say that AWS storage = S3 – this is true but it is not the whole truth.


Article: The Hopes of the "Cloud Management Team" : Ops, DevOps or NoOps ?
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According to Gartner's report “Reimagining IT: The 2011 CIO Agenda”, almost half of all CIOs expect to adopt cloud technologies within the next five years. Not surprisingly Gartner's analysts expect an extreme increase from 3% to 43% of the IT organizations that will run applications in the cloud. No doubt that most of the IT organizations already adopted SaaS, IaaS adoption is evolving rapidly and PaaS gain momentum.


Article: The Cloud Lock-In (Part 3): SaaS is Really Nice
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This is the third and last post in regarding the cloud lock-in. In the first and the second parts I covered the vendor lock-in of IaaS and PaaS. The appealing registration and the low cost overwhelm the new SaaS consumers that often makes them forget that eventually the service will become something they just can’t live without. What will happen if one day your SaaS vendor goes out of business ? In this post I will try to cover the threats and the actions the enterprise should take in order to lower the level of the SaaS lock-in risk.


Article: The IaaS Management Market: Evolution, Vendors and More
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A lot have already been said about the false cloud use where the IaaS platform utilized as an hosting extension of the IT organization’s data center and not taking advantage of the elasticity benefits to generate a cost effective and scalable IT operation. Using the public IaaS whether it is Amazon, Rackspace or any other vendor means using an highly dynamic environment which presents an increasing complexity hence loss of control. Checking the list below I can say that cloud (including all its layers IaaS, PaaS and SaaS) control basically contains the same aspects as the good old system management.


Article: The Cloud Lock-In (Part 2): The Great Lock-In of PaaS
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PaaS is evolving to become the masterful approach towards “cloud software development”. When approaching PaaS, the IT organization should take in mind that there is a reasonable risk that it will quickly be tied to a single programming platform and will not be able to move its applications and data between vendors (PaaS or IaaS). One of the main key points for this discussion is the IaaS portability capability. Let’s first define these two types of a PaaS vendor: 1 - Public PaaS: The public PaaS vendor offering includes the hosting platform. The IaaS layer isn’t exposed to the PaaS customer. The customer doesn’t control the IaaS layer at all and the IaaS portability is limited only to the IaaS platforms which the PaaS vendor supports. 2 - Private PaaS: The private PaaS vendor delivers only the wrapper layer that enables the application deployment over an IaaS. The customer has full control over the IaaS including its portability. Read Part 1 - http://www.iamondemand.com/post/9039434445/the-cloud-lock-in-part-1-public-iaas-is-great Read More on IAmOnDemand.com


Article: The Cloud Lock-In (Part 1): Public IaaS is Great !
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Does the cloud present a major lock-in ? Does the move create substantial switching costs? “Yes !” is the common answer I hear for those questions. In this article I will debate it basing my findings on real cloud adoption cases. Learn more about IaaS lock-in.


Article: Consumption, Utilization and Elasticity: Basics
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Lets start with a basic scenario where there is a sudden peak in the demand for an application service as the amount of clients' requests increase. This event leads to a direct and immediate impact of the loa placed on the web servers that host the service. In the traditional world, the number of servers is fixed, therefore an overload adversely affects the application performance and the service may slow down or even be terminated. The IT team would want to restore the environment functionality and bring the service up as soon as possible. The immediate impact of such an event on the business can be devastating. Starting with this simple understanding, we can move into the world of cloud computing use including resources consumption, while relating to the key differences between the traditional data center and today’s cloud technologies.


Article: Hybrid Cloudonomics - Part 2
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The first part of Weinman’s lecture discussing the basic “go to the cloud” and demonstrating cloud environments’ loads of different corporations’ web applications. In this part we will bring 6 scenarios presented by Weinman, each includes a brief analysis and proof of its cost and benefits.


Article: Hybrid Cloudonomics: a Lecture by Joe Weinman - Part 1
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Contributors: Ofir Nachmani & Joe Weinman
Joe Weinman is well known in the cloud computing community as the founder of Cloudonomics. Presenting complex simulation tools, Weinman characterizes the sometimes counterintuitive business, financial, and user experience benefits of cloud computing including its on-demand, pay-per-use and other buisness aspects. Last month I had the pleasure of participating in Weinman’s webinar. Weinman discussed several interesting points which I would like to share with you.


Article: SaaS and Cloud Computing: a lecture by Phil Waineright
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Contributors: Ofir Nachmani & Phil Wainewright
More than a week ago I attended SafeNet and IGT event discussing monetization of cloud applications. In this event I had the pleasure of meeting and hearing Mr. Phil Waineright who lectured on the industry of Cloud Computing, including specifics for ISV as SaaS vendors. Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. The presentation started with a technical PowerPoint problem, so it was a bit amusing as he started the lecture in a spontaneous manner.


Article: Cloud Computing - Is this a Revolution or just an Evolution?
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Three months ago I started this LinkedIn discussion and I keep getting comments about it. People might say that it is just a defiant question for marketing purposes. I say that this question raises many thoughts and opinions that helps marking the strategy of an IT organization. I invite you to read the following comments that can bring you to think a bit more about your current On-Demand strategy and approach.


Article: The Cloud Security Part 1: For Dummies
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From an attacker’s perspective, cloud providers aggregate access to many victims’ data into a single point of entry. As the cloud environments become more and more popular, they will increasingly become the focus of attacks. Some organizations think that liability can be outsourced, but no, and I hope that we all understand it cannot. The contract with your cloud vendors basically means nothing, the ISVs or should I say the SaaS providers still holds the responsibility, so rather than focusing on contracts and limiting liability in cloud services deals, you should focus on controls and auditability.


Article: The Cloud Security Part 2: Market Perceptions, Vendors and More
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From an attacker’s perspective, cloud providers aggregate access to many victims’ data into a single point of entry. As the cloud environments become more and more popular, they will increasingly become the focus of attacks. Some organizations think that liability can be outsourced, but no, and I hope that we all understand it cannot. The contract with your cloud vendors basically means nothing, the ISVs or should I say the SaaS providers still holds the responsibility, so rather than focusing on contracts and limiting liability in cloud services deals, you should focus on controls and auditability.


Article: Plan Your PaaS Strategy: Few First Steps
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According to Gartner’s PaaS Road Map report, cloud-based solutions will grow at a faster rate than on-premises solutions. By 2015, 50% of all ISVs will be SaaS providers. Most enterprises will hold major part of their business applications running on the cloud computing infrastructure, using PaaS and SaaS technologies directly or indirectly.


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Israeli Association of Grid Technologies (IGT)
Israeli Association of Grid Technologies (IGT)

The IGT is a non-profit organization of leading vendors, ISVs, customers and academia, focused on knowledge sharing and networking for developing Enterprise Grid, Virtualization, SOA and Cloud Computing solutions. It is open, independent and vendor-neutral. The IGT creates business and technologies opportunities by providing frameworks of conferences, work groups, training, a lab and a knowledge center for business and technology networking. As a result of its activities, the IGT is the engine that enhances the industry's ability to adapt and create advanced Grid, Virtualization, SOA and Cloud Computing based solutions.
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