Subraya Mallya

Principal at PrudentCloud.com

Subraya Mallya is a technology executive with extensive experience in Software-as-a-Service, Cloud Computing, Software Product Strategy, Product Development, IT Operations, Sales, Marketing and General Management. During the stints at both large and small companies, Subraya has held leadership positions in software businesses in the ERP, CRM, Supply Chain, Real Estate, Retail and Renewable Energy domains.



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Article: Force.com sheds the proprietary tag...almost
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Force.com for all the accolades still carried the tag of being proprietary, built around a proprietary technology Apex and proprietary database. Salesforce.com shed part of stigma with the announcement of VMForce last year, opening up the platform for Java Developers albeit just the Spring faction. Today they took another big step when they announced the acquisition of Heroku, the leading Ruby on Rails Platform.


Article: Crisis Management in Cloud is Courage under Fire
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Cloud Service providers tout their near 100% availability, reliability and scale. But when accidents happen, and they will, their actions demonstrate their true quality


Article: Cloud Standards or Innovation – take your pick
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Cloud Vendors and Customers alike seem to be confusing the maturity curve of Cloud and raising the Lack of Standards flag and preventing wider adoption.


Article: SaaS: Track, Measure, Monitor, Adapt
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Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services.


Article: On-Premise to SaaS: Road Less Traveled
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Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services.


Article: Graduating Cloud to the Enterprise: Platform-as-a-Service
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Platform-as-a-Service vendors have mushroomed across the world claiming their platform will rid companies of all the band-aid ridden applications onto a common platform. Companies after wetting their feet look for some answers.


Article: Graduating Cloud to the Enterprise: Infrastructure-as-a-Service
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Companies large and small added Cloud Computing to their IT agenda in the last year. After making early inroads into enterprise, Cloud providers are asked to answer some tough questions. Here is an analysis of the key hurdles they are confronted with.


Article: SaaS Sales Strategies:SaaS vs On-Demand
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SaaS has some clear financial advantages over a traditional on-premise implementation. Large upfront investment into IT infrastructure, resources, longer implementation cycles, cost of upgrades characterize traditional software implementation. SaaS eliminates those very challenges while reducing risk and providing higher quality service.


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