Tien Tzuo joined Zuora after 9 years at salesforce.com. Tien was one of the “original forces” at salesforce.com, which he joined in 1999 as the 11th employee, when the company was still operating out of a house on Telegraph Hill in San Francisco. In his 9 years at salesforce.com, Tien built salesforce.com’s original billing system and held a variety of executive roles in salesforce.com’s technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as Chief Marketing Officer for two years, and most recently as Chief Strategy Officer.
Tien personally oversaw the vision, direction, and design of the first 17 releases of salesforce.com’s award winning product line, including overseeing the launch of salesforce.com and the AppExchange. In 2004, Tien was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tien is also widely recognized as one of the thought leaders in the software-as-a-service industry. His podcast on the Secrets of Salesforce is widely cited and has been downloaded over 250,000 times since it was first published.
Prior to salesforce.com, Tien was at CrossWorlds Software, where he launched CrossWorlds' Telecommunications business unit focused on integration with billing systems such as Portal, Kenan, Amdocs, and MetaSolv, and at Oracle Corporation where he managed several of Oracle's largest Telecommunications accounts, including MCI, NYNEX, Bell Atlantic (now Verizon), and AT&T. Tien holds a bachelor’s degree in electrical engineering from Cornell University and a master’s in business administration from the Stanford Graduate School of Business.
Are you a developer, ISV, or enterprise building apps? Cloud Computing platforms makes it easy for anyone to build an app, but monetizing your app for subscription is hard. The CEO and co-founder of Zuora and former chief strategy officer at salesforce.com, Tien Tzuo, sares the challenges that developers, ISVs, and enterprises face when moving to the cloud and the strategies that must be deployed to make money in today's app economy.
Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora
Tien Tzuo, SaaS expert and CEO of Zuora, shares his thoughts on how you can successfully implement a SaaS business model. Pooling his years of experience as Salesforce.com's Chief Strategy Officer alongside the experience his co-founder's bring from executive positions at Webex, Tien discusses best practices for setting up subscription-based services on the web.
Tien Tzuo describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free trial offers, opinion-based product design and the continuing importance of events in the complex.