ContentCopyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.
 |
||||||||||
| login | | | About | | | Contact Us | ||||||
 |
| Vol 3 Issue 2 | 2012 |
 |
Cloudbook Journal Volume 3 Issue 2Highly Available in the CloudIn this issue of the Cloudbook Journal, we share stories such as: * Delivering highly available shadow sites in the cloud * Cloud analytics on AWS * In-Person event planning in the cloud * Unlocking the commercial potential in your cloud software * Velocity marketing * How to do cloud marketing in a recession |
| Feedback welcomed at magazine@cloudbook.net | |
Download the PDF (0.00MB) 
|
|
|
Open the PDF in Your Browser (Recommended for Safari)(0.00MB)
|
| Featured Stories |
| Video Content |
| Authors |
| Other Issues |
| Virtual Patching Secures Electronic Medical Records in a Private Cloud |
| How the Beth Israel Deaconess Physician Organization's Private Cloud Deploys Deep Security from Trend Micro to Protect the Confidentiality of Patients' Electronic Medical Records |
| by Whitney Mountain |
| In today’s social media age, personal information has gone public. While people can limit what they share online, many have taken to sharing details as major as having a baby and as minor as stubbing a toe. But even for the most rabid sharers, there is still information that is too private to distribute publicly across virtual networks. Medical records, for instance, make up one form of personal information that is best kept private. This story discusses how BIDPO keeps its client's medical records private. |
| read the full story >> |
| Newvem Cloud Analytics Engine |
| by Whitney Mountain |
| How Newvem, through it's analytics engine for Amazon Web Services users, and coupled with its KnowYourCloud forum, is helping users make the most of the new IT world we live in. |
| read the full story >> |
| How to Do Cloud Marketing in a Recession |
| by Tanmay Deshpande |
| In today’s situation where the world is already suffering from a big economic crisis, most companies want do reduce their expenses; they are doing so on IT and IT-related tasks. But at the same time, it is required to get those tasks done. This story takes a look at how to convince clients to opt for cloud computing in the face of difficult economic times. |
| read the full story >> |
| In-Person Event Planning in the Cloud |
| How Windows Azure Helps EventDay Deliver Technological Snap with a Personal Touch |
| by Whitney Mountain |
| This story discusses how Event Day's technology is trying to make the in-person experience at an event more enjoyable by leveraging Azure's cloud. |
| read the full story >> |
| Hedge Funds Deploy in the Cloud |
| How Finomial Leverages Microsoft Azure to Bring Hedge Fund Management into the 21st Century |
| by Whitney Mountain |
| For many, hedge fund investing evokes images of ultra-sophisticated investors using cutting edge technology to execute sophisticated strategies in pursuit of superior returns. But for the world’s wealthiest people and institutions, the process of investing in those hedge funds is still handled in a very antiquated way. This story discusses how Hedge Fund Management is making it to the cloud. |
| read the full story >> |
| Delivering Highly Available Shadow Sites in the Cloud |
| How Foresight Relies on Microsoft's Azure Cloud to Reduce Security Vulnerability and Deliver High Availability to Websites Large and Small |
| by Whitney Mountain |
| When it comes to cloud computing, security issues can scare many companies so much that they become afraid of their own shadows. But a company called Foresight is taking the shadows of their clients’ websites and making friends out of foes ... |
| read the full story >> |
| Unlocking the Commercial Potential in your Cloud Software |
| How InishTech's Software Potential Service Helps Windows Azure Application Developers Monetize the Cloud |
| by Aidan Gallagher |
| For established software vendors, the cloud presents perhaps the greatest challenge they have yet faced. How do they reinvent their business for the new age? Afterall, they have existing technology, in the market, with paying customers, ongoing projects, legal obligations, and support & maintenance contracts. On the face of it, a shift to the cloud will cannibalize their business, erode their market share, and destroy their pipeline. And if the customer isn’t asking for it, why would you upset the applecart? This story discusses why ... |
| read the full story >> |
| Velocity Marketing |
| Three Keys to Breaking Through and Winning |
| by Ken Rutsky |
| Hidden behind the content marketing strategies, social media mysteries, and marketing automation dashboards and metrics lays a fundamental problem. In today’s hyper competitive, global, instantaneous market, where buyers and consumers have nearly unlimited access to information and each other, the fight for attention and share has become a treadmill of constantly increasing speed. With the proliferation of competitive solutions in even the most specialized market segment and today’s extremely well-educated and self-directed buyers, we need a new “Velocity Marketing” formula: one that delivers Breakthrough by combining Impact, engagement, and experience. |
| read the full story >> |
| Bill Gillis Interview | ||
| Tanmay Deshpande |
| System Engineer- High Performance Cloud Computing at Infosys |
| Tanmay Deshpande is a Cloudera Certified Developer and System Administrator for Apache Hadoop. He has expertise in Cloud Computing services such as PaaS(Google App Engine and CloudFoudry - Expert) Infrastructure as a Service(Amazon Web Services), Hadoop and NoSQL Databases like (Cassandra, MongoDB). Deshpande is working with Infosys as Research Engineer working on Cloud and Cloud-related research work. He has published a book "Cloud Computing" (ISBN 978-93-81962-90-9) for University of Pune. This is a course/reference book for final year computer engineering degree course for University of Pune. . Deshpande is also working as Advisor, Advisory Council, Harvard Business Review |
| View Tanmay's Cloudbook Profile |
| Aidan Gallagher |
| CEO at InishTech |
| Aidan has over 30 years experience in the Global ICT sector, primarily in leading the international Sales and Marketing operations of global software companies. Aidan was Executive Vice President of Similarity Systems, now part of Informatica Corporation (NASDAQ:INFA). During his tenure quarterly revenues grew over 20 fold in 6 quarters. From 1997 to 2002, Aidan was Executive Vice President of Global Internet Security company, Baltimore Technologies (NASDAQ:BLM) where he oversaw revenue growth from under $1M to over $130M in four years. Previously Aidan served as Director of Sales and Marketing at Mentec International and rejoined the Board of Mentec in 2002 prior to the acquisition by Calyx Group in 2007. Aidan also served as CEO of Visibility International and held positions in Software Development with the Revenue Commissioners, Infocom NL, and Cara Group, a subsidiary of Aer Lingus. He is a Member of the Board of eSpatial, a leading Irish based Geospatial Development company and of 1Spatial, the Cambridge based Spatial Data Quality group. He also serves on the Commercial Advisory Panel of the University of Ulster and is Chairman of Aircraft Management Technologies. |
| View Aidan's Cloudbook Profile |
| Whitney Mountain |
| Storyteller at Cloudbook.net |
| Whitney is a storyteller at Cloudbook. As a storyteller, she's involved with all facets of telling a client's story, often in the form of Moviebooks. Moviebooks capture a story as a blend of a film documentary and multi-chapter book. As an award-winning reporter with the Sacramento Bee, Whitney has experience working with various startups in Silicon Valley and has worked with cloud computing service and software providers to communicate various facets of the new wave of IT to industry leaders and the general public alike. |
| View Whitney's Cloudbook Profile |
| Ken Rutsky |
| President and Thought Learder at KJR Associates, Inc. |
| Ken Rutsky is a Product and Service Marketing Consultant, and has spent 20+ years in the industry, launching his first Internet services while at Netscape from 1995-99. Since then, he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Ken launched McAfee's Secure Web Protection Service, and his time as a consultant has included the launch of Nimsoft's Nimsoft On Demand service. Today, he is laser-focused on helping ISVs and start-ups understand how to bridge from the world of products to SaaS Services with their mindset, organization and go-to-market tactics. |
| View Ken's Cloudbook Profile |
 |
Cloudbook Journal: Vol 3 Issue 1, 2012 Cloudbook Journal Volume 3 Issue 1 Cloud Wars In this issue of the Cloudbook Journal, we share stories such as: * Framing Standardization in Cloud Computing * Explosion in Big Data * Security and the Patriot Act * Cloud Computing in Political Campaigns * Building a private cloud using Eucalyptus * Chargeback models in Cloud Computing * Cloud Computing with BPOS and Windows Azure |
| Read Vol 3 Issue 1 |
 |
Cloudbook Journal: Vol 2 Issue 4, 2011 Cloudbook Journal Volume 2 Issue 4 Building a Private Cloud In this issue of the Cloudbook Journal, we share stories such as: * Building a private cloud * Scaling your SaaS business through multi-tenancy * Consumer cloud computing * First move advantage to moving to the cloud * How Cloud Computing applies to calibration management ... and more! |
| Read Vol 2 Issue 4 |
 |
Cloudbook Journal: Vol 2 Issue 3, 2011 Cloudbook Journal Volume 2 Issue 3 Blueprints to the Cloud In this issue of the Cloudbook Journal, we cover areas such as:
|
| Read Vol 2 Issue 3 |
 |
Cloudbook Journal: Vol 2 Issue 2, 2011 Cloudbook Journal Volume 2 Issue 2 The Cloud Takes on Supply Chain This issue includes stories such as:
|
| Read Vol 2 Issue 2 |
 |
Cloudbook Journal: Vol 2 Issue 1, 2011 Looking Ahead: A Cloud Report from 2015 This issue includes features such as:
|
| Read Vol 2 Issue 1 |
 |
Cloudbook Journal: Vol 1 Issue 7, 2010 Run Your Core Business In The Cloud This issue includes features stories such as:
|
| Read Vol 1 Issue 7 |
 |
Cloudbook Journal: Vol 1 Issue 6, 2010 Build Your Own Cloud? This issue includes features such as:
|
| Read Vol 1 Issue 6 |
 |
Cloudbook Journal: Vol 1 Issue 5, 2010 The Next Cloud Battleground? This issue includes featured stories such as:
|
| Read Vol 1 Issue 5 |
 |
Cloudbook Journal: Vol 1 Issue 4, 2010 Is the Cloud Broken? This issue includes features such as:
|
| Read Vol 1 Issue 4 |
 |
Cloudbook Journal: Vol 1 Issue 3, 2010 Security This issue includes features such as:
|
| Read Vol 1 Issue 3 |
 |
Cloudbook Journal: Vol 1 Issue 2, 2010 Counting the Cloud In this issue the following topics are covered:
|
| Read Vol 1 Issue 2 |
 |
Cloudbook Journal: Vol 1 Issue 1, 2010 Inaugural Issue In this issue, discover:
|
| Read Vol 1 Issue 1 |