As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy brings over 15 years experience in on-demand and network-centric software product development and Business Architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, from Startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS Business Architecture.

Contributions

• Video: Thought Leadership Showcase - Lincoln Murphy: The Term "SaaS" - April 2010
  The Founder and Managing Director at Sixteen Ventures, Lincoln Murphy, discusses how Google & Apple have changed the distribution landscape for SaaS & Mobile making App Stores & Marketplaces a new reality for SaaS vendors and their distribution strategies.
  
  
  
• Presentation: Making Channels Work to Grow Your SaaS / Cloud Business - February 2010
  
  
  
• Paper: The Reality of Freemium in SaaS - January 2010
  
  
  
• Presentation: SaaS Business Architecture - Definition Update - September 2009
  This is a work in progress that sets out to define the Software-as-a-Service (SaaS) Business Architecture.
  
  
  
• Presentation: SaaS Revenue Modeling: Introducing the 7 Revenue Streams -
  September 2009
  
  
  
• Question: What vendors have successfully transitioned to Multi-Tenant SaaS? - July 2009
  Enter companies that you know of that have made the move from Legacy Software (On-Premises, Deployed, Behind the firewall, etc.) or even ASP to pure, Multi-Tenant SaaS. Once enough company names have been collected they will be published in a comprehensive list on the Sixteen Ventures Blog. Credit will be assigned to those who contribute.
  
  
• Presentation: Business Implications of SaaS Multi-Tenancy - July 2009
  
  
  
• Presentation: Business Case for Multi-Tenancy is SaaS - July 2009
  Slides from session at SaaS University in Chicago July 1, 2009. SaaS multi-tenancy shared infrastructure and resources in a single application that serve multiple clients has been the subject of great debate that often begins and ends at the technical/architectural level. Like any good technology decision, multi-tenancy should be driven by the underlying business strategies explored in this seminar. Beyond the acknowledged benefits of improved operational efficiency multi-tenancy allows the SaaS vendor to monetize beyond the application, streamline sales and gain important competitive advantages.
  
  
  
• Article: SaaS Vendors: Stop Thinking Like Software Companies! - June 2009
  Succeeding with an on-demand model requires ISVs to adopt a completely new mindset in order to avoid the commoditization trap.
  
  

Blog: 16 Ventures Blog