Copyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

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| Featured Stories |
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| News |
| Smart Cloud Computing Takes Risk Out of Viral Marketing Campaigns | |
| How AKQA Utilizes Joyent's Cloud to Launch and Manage Viral Marketing Campaigns | |
| by Jeff Vance | |
| When successful advertising campaigns go viral, even cloud-based applications struggle to accommodate demand spikes and traffic bursts. Global advertising agency AKQA turned to Joyent and its Smart Computing technology to design campaigns for “Facebook scale.” | |
| read the full story >> | |
| SaaS Can Deliver Tremendous Value to Small-Medium Enterprises | |
| by Amit Manghani | |
| Remaining nimble and flexible is key to success for small and medium enterprises. The leaders of small and medium enterprises are under constant pressure to continually deliver operational and financial improvements.The need to constantly improve, grow, compete and ensure compliance with constrained resources (i.e. time, money, staff, technology) is compelling the leaders of small and medium enterprises to explore technologies that will help them adapt and adjust quickly to rapidly evolving business and market conditions. Consequently software-as-a-service (SaaS), given its rapid deployment and instant consumption model, is gaining increasing prominence within this group. | |
| read the full story >> | |
| Counting the Cloud | |
| by Guy Rosen | |
| Indeed, cloud computing has spawned lots of talk bordering on hype (or is it the other way around?). Not to mention, it seems like just about everyone is re-positioning their products to somehow include cloud in their brands. But where are the hard, real numbers? | |
| read the full story >> | |
| Smart Cloud Computing Takes Risk Out of Viral Marketing Campaigns | |
| How AKQA Utilizes Joyent's Cloud to Launch and Manage Viral Marketing Campaigns | |
| by Jeff Vance | |
| When successful advertising campaigns go viral, even cloud-based applications struggle to accommodate demand spikes and traffic bursts. Global advertising agency AKQA turned to Joyent and its Smart Computing technology to design campaigns for “Facebook scale.” | |
| read the full story >> | |
| Who Controls the Cloud Market - Providers or Consumers? | ||||
| January 28 2013 |
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| We first went from reserving cloud capacity to securing capacity on-demand, and then we even started to bid for unused capacity in the spot market – all in an effort to decrease cost in the cloud. Can we take this one step further? Instead of us bidding for capacity, wouldn't it be interesting if we can get providers to bid for our demand? |
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| The dark side of the internet | ||||
| December 03 2012 |
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| This article looks at the issues that arise because of inefficiencies in large datacenters |
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| Why the Cost of Sales Gap is Shrinking between SaaS and Legacy Software Vendors | ||||
| November 26 2012 |
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| Today’s leading Software-as-a-Service (SaaS) companies continue to steal share from their legacy, independent software vendor (ISV) counterparts due to rising demand for their cloud-based application alternatives. However, many of those offering enterprise SaaS solutions are also seeing their sales costs rise as well. This is raising some serious questions about the short- and long-term profitability of the SaaS model compared with its traditional, on-premises predecessor. This commentary examines the industry implications of these trends. |
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| Channeling New Cloud Opportunities | ||||
| November 11 2012 |
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| Channel companies must accept that the cloud fundamentally disrupts their traditional business models. They must recognize that meeting their customers' rising expectations requires transforming their go-to-market strategies and services. It changes the skills required, the sales tactics, the value propositions and service delivery methodologies. This article discusses the channel opportunities and challenges which were examined at the second annual Cloud Channel Summit on November 5, 2012. |
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| Future of Cloud Computing in 2013 | ||||
| October 29 2012 |
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| Cloud is hot, cloud is here to stay and no matter how inefficient and insecure you feel it is, you would not like to miss any update on cloud. Probably 2012 is the year when cloud market has faced many negative allegations too for example cloud marketing is blamed of misleading the clients and users. Cloud was called the victim of over marketing. At the same time businesses have realized that cloud computing is not just about going on-premise to off-premise for saving few thousand dollars but it is a complete business transformation strategy. Cloud, Mobile application development and big data was the popular trio of the year.
Now year is about to end. So where cloud computing is heading in 2013? What is the future of cloud computing especially what are the major shifts taking place and what form it would take in 2013 and coming years? Following are the complete details:
http://egocentrix.com/blog/2012/10/29/state-cloud-computing-2013/
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| The next frontier | ||||
| October 18 2012 |
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| The article discusses the possible future of data centers and the cloud given the issues of WAN latency. |
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| Looking Ahead: A Cloud Report from 2015 | ||||
| September 07 2012 |
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| Find out what the future may have in store for cloud computing. |
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| Trends for Cloud Customers in 2012 | ||||
| February 19 2012 |
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| Trends for Cloud Customers in 2012 |
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| SaaS Trends in 2012 | ||||
| February 19 2012 |
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| SaaS Trends in 2012 |
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| BIG Data Trends in 2012 | ||||
| February 19 2012 |
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| BIG Data Trends in 2012 |
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| PaaS / BPaaS / IaaS Trends in 2012 | ||||
| February 19 2012 |
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| PaaS / BPaaS / IaaS Trends in 2012 |
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| General Cloud Computing Trends in 2012 | ||||
| February 19 2012 |
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| General Cloud Computing Trends in 2012 |
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 | ||||
| February 19 2012 |
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 |
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| Cloud Computing Adoption Concerns in 2012 | ||||
| February 19 2012 |
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| Cloud Computing Adoption Concerns |
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| Gartner: Cloud Adoption in India | ||||
| February 19 2012 |
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| Cloud Adoption in India |
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| Recent Trends in Cloud Services Adoption | ||||
| February 06 2012 |
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| The cloud is also a world with various layers and choices. Do you adopt a public, private or hybrid cloud model? Do you use the cloud for software or your whole infrastructure? Are you a formal (enterprise IT) buyer or an informal (mid-market, SMB) buyer, and how does that affect the model you choose?
Then there are the different service models, aka the “aaS” acronyms: SaaS (software-as-a-service), IaaS (infrastructure-as-a-service) and PaaS (platform-as-a-service).
Adopters of public cloud services will be from the “informal” buyer camp, which are mostly small and midsize businesses or enterprise users who are outside the core IT operations and transaction teams. These buyers are more likely to follow the IaaS and PaaS models and put all their IT resources (servers, storage) in a cloud environment. |
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| Cloud Computing : Legacy Is a Challenge, Not A Barrier | ||||
| January 31 2012 |
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| Do legacy workloads have a place in cloud computing? Its often not a black and white discussion. With the right perspective and tools we may be able to make intelligent choices around legacy workloads and their place in the cloud. |
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| Latest on Cloud ComputingPredictions, New Offerings and Other News | ||||
| January 30 2012 |
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| 1) AWS Storage Gateway
2) Other Predictions
3) Information Age’s 2012 reader survey
4) Unisys 2012 Predictions for Cloud Computing
5) How Cloud Redefines Our Most Important Business Technology 6) Relationships
7) Amazon’s Expanding Ventures in Cloud Computing
8) Enterprise Going Strong on Green IT Initiatives
9) Cloud computing fuels the economy and creates jobs
10) Amazon Embraces Flexibility
11) ATMs using cloud computing for security
12) Dell Introduces 200-VM Server for Private Cloud |
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| Amazon DynamoDB: NoSQL in Amazon Public Cloud | ||||
| January 19 2012 |
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| NoSQL Databases are built without relations. But is it really that “good” to go for NoSQL Databases? A world without relations, no joins and pure scalability! NoSQL databases typically emphasize horizontal scalability via partitioning, putting them in a good position to leverage the elastic provisioning capabilities of the cloud.
Amazon has announced the immediate availability of Amazon DynamoDB, a fully managed NoSQL database service that provides fast and predictable performance with seamless scalability.
Lets find more details on it. |
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| 10 Cloud Computing Uses, Day 1: Agriculture and Irrigation | ||||
| January 03 2012 |
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| Cloud computing can help farmers automate their business processes, gain efficiency through "just-in-time" resource utilization, and provide a path of least resistance for expansion.
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| Supply Chain Management Migrates to the Cloud Via the Channel | ||||
| April 12 2011 |
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| Joseph King, SVP JDA Managed Services, discussed how JDA selected Layered Tech as its cloud provider and Burstorm's role in this selection process. |
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| JDA Customers Looking to the Cloud | ||||
| April 12 2011 |
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| Joseph King, VP of JDA Managed Services, discusses JDA's customers movement to the cloud. |
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| Dreamforce 2010 and the State of the Cloud | ||||
| December 11 2010 |
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| Dreamsimplicity catches up with industry veteran, Jeff Kaplan, at Dreamforce 2010 to get an update on THINKstrategies, the SaaS Showplace and the Cloud Computing marketplace. |
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| Reality & The Cloud | ||||
| October 27 2010 |
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| Building on massive regional broadband and access initiatives, individuals and organizations now have ample opportunities to access a continuously growing variety of online services that are based on cloud computing. |
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| Computing Remotely | ||||
| October 26 2010 |
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| Amazon.com CTO, Werner Vogels, talks about cloud computing, the Indian market, and the economics of free services. |
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| OSCON 2010: The Journey So Far | ||||
| August 23 2010 |
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| The Cloud Manager at Cisco Systems discusses the past five years of cloud computing. |
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| Cisco CTO on Innovation | ||||
| June 29 2010 |
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| Cisco CTO, Padmasree Warrior, discusses Cisco's philosophy for innovation, current market trends and the biggest challenges and opportunities for entrepreneurs today. |
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| Gaining Altitude Part 2 | ||||
| April 12 2010 |
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| The Chairman & CEO at Salesforce.com, Marc Benioff, and the VP & CTO at Amazon.com, Werner Vogels, discuss the direction of cloud computing at the Google Atmosphere event. |
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| Hacking Cloud Computing Adoption | ||||
| March 31 2010 |
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| The CO-Founder and CEO of Vicardo, creators of a breakthrough proxy-as-a-service platform, gives a keynote at the Cloud Connect Conference. |
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| The Real Cloud - Episode 2: Counting the Cloud – February 2010 | ||||
| February 22 2010 |
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| In the second episode of "The Real Cloud" John Rowell discusses Cloud Computing measurement practices and trends with Guy Rosen, the Co-Founder & CEO of Vircado. |
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| Looking Ahead: A Cloud Report from 2015 | ||||
| September 07 2012 |
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| Find out what the future may have in store for cloud computing. |
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| Leaders in the Cloud Research Study Survey Findings |
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| March 19 2010 |
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| The Sand Hill Group’s new study “Leaders in the Cloud” conducted in-depth interviews with forty CIOs and tech leaders and surveyed more than 500 IT executives. The combination of these two research efforts provides unparalleled insight into customer perceptions of cloud computing, current and planned cloud initiatives, adoption drivers, business and technological benefits. The following pages contain a summary of selected findings from the survey of IT executives.
The “Leaders in the Cloud” report also contains more than a dozen use cases from a diverse group of industries which demonstrate the real business value being achieved, as well as the latest best practices and lessons learned from real-world cloud projects. |
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| State of the Cloud - February 2010 | ||||
| February 12 2010 |
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| Monthly rundown of cloud computing providers. |
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| State of the Cloud - January 2010 | ||||
| January 22 2010 |
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| Monthly rundown of cloud computing providers. |
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| Enterprise Usage of Clouds |
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| January 15 2009 |
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| Position Papers: Enterprise Usage of Clouds |
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| Cloud Hosting Awareness Survey |
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| January 15 2009 |
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| Rackspace Survey Reveals that Small Businesses are Missing out on Cloud Hosting Benefits. |
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| How SaaS Ecosystems are Evolving to Meet the Needs of Emerging SaaS Vendors | ||||
| July 24 2008 |
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| SaaS ecosystems are changing as CIO's warm to the idea of "renting" their application functionality and specialty software firms seek partnership opportunities that offer more than marketing support. This panel discussion included three industry executives from technology firms whose solutions roadmaps include SaaS Platforms. As key features like compliance, collaboration and administrative functions begin to categorize areas of strength for SaaS Platform vendors, this webcast helped listeners formulate a checklist of considerations for selecting SaaS partners or making SaaS investments. |
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| Rackspace Green Survey |
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| June 19 2008 |
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| Learn more about the perceptions that our business customers have regarding environmental issues and the impact of IT on climate change. |
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| Enterprise Software Customer Survey 2008 | ||||
| April 30 2008 |
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| Innovation in the software industry is on the upswing, with Software as a Service (SaaS) being a key driver. The SaaS model is becoming mainstream and this has led to the rise of a new generation of SaaS platforms (also referred to in the industry as Platformas-a-Service PaaS). This year's survey of more than 850 enterprise software customers by McKinsey & Co in collaboration with the SandHill Group and the Software and Interop conferences showed increasing acceptance of subscription and on-demand models but more surprisingly, a high portion (74 percent) of enterprise customers favorably disposed to adopting SaaS platforms. |
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| Rackspace Virtualization Survey |
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| August 17 2007 |
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| Gain insight into Rackspace customer's perception regarding the adoption of virtualization and the benefits and challenges of this highly complex technology. |
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| Rackspace Software as a Service Perceptions Survey |
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| March 15 2007 |
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| Read about the perceptions Rackspace customers have regarding the adoption of Software as a Service (SaaS) and the influence of application uptime and availability. |
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| John Lewis deploys cloud-based appointments system | ||||
| August 14 2011 - ComputerWorld | ||||
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| read the full article >> | ||||
| Amazon betting on cloud computing, sacrificing some profit | ||||
| April 26 2011 - Reuters | ||||
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| read the full article >> | ||||
| SMEs in UK slower to adopt cloud computing than Europe's firms | ||||
| April 26 2011 - The Telegraph | ||||
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| read the full article >> | ||||
| Amazon Web Services Service Health Dashboard | ||||
| April 25 2011 - Amazon | ||||
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| read the full article >> | ||||
| Intel Benefits from Cloud Computing, Explosion in Mobile Devices | ||||
| April 20 2011 - eWeek | ||||
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| read the full article >> | ||||
| This Week's IPO Buzz: From China to the Cloud | ||||
| April 20 2011 - Seeking Alpha | ||||
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| read the full article >> | ||||
| IBM Sees Cloud Computing Growth, Weakening Public Sector Sales In Q1 | ||||
| April 19 2011 - CRN | ||||
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| read the full article >> | ||||
| Glenn signs contract for cloud computing | ||||
| April 19 2011 - Orland Press Register | ||||
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| read the full article >> | ||||
| Meath VEC deploys cloud solution | ||||
| April 18 2011 - Tech Central.ie | ||||
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| read the full article >> | ||||
| As Law Firms Fly Into Cloud Computing, Will CIOs Matter? | ||||
| April 14 2011 - Law Technology News | ||||
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| read the full article >> | ||||
| Radiant sees off-site 'cloud computing' as key to growth | ||||
| April 14 2011 - The Vancouver Sun | ||||
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| read the full article >> | ||||
| The Business Market Plays Cloud Computing Catch-Up | ||||
| April 14 2011 - New York Times | ||||
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| read the full article >> | ||||
| CRM Cloud Computing Leader Salesforce.com Presents Strong 2011 Outlook | ||||
| April 13 2011 - TMCnet | ||||
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| read the full article >> | ||||
| Cloud Computing Expedites Trauma Care at UC San Diego Health System | ||||
| April 12 2011 - UC San Diego Health System | ||||
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| read the full article >> | ||||
| Disaster Recovery Moving Into The Cloud | ||||
| April 10 2011 - Data Storage Connection | ||||
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| read the full article >> | ||||
| Toyota to use Microsoft Windows Azure ‘cloud computing’ | ||||
| April 07 2011 - Car Advice | ||||
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| read the full article >> | ||||
| Toyota and Microsoft Team Up to Bring Cloud Computing On the Road | ||||
| April 07 2011 - Techland | ||||
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| read the full article >> | ||||
| Microsoft Says to Spend 90% of R&D on Cloud Strategy | ||||
| April 07 2011 - Bloomberg | ||||
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| read the full article >> | ||||
| Seven in 10 businesses worried about managing cloud | ||||
| April 04 2011 - ComputerWorld UK | ||||
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| read the full article >> | ||||
| Manufacturing Industry Benefiting From Cloud Computing, Microsoft Says | ||||
| April 04 2011 - ITProPortal | ||||
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| read the full article >> | ||||