Copyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

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| Migrating to SaaS Readiness | |
| by Fred Landis | |
| To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose. | |
| read the full story >> | |
| SaaS Can Deliver Tremendous Value to Small-Medium Enterprises | |
| by Amit Manghani | |
| Remaining nimble and flexible is key to success for small and medium enterprises. The leaders of small and medium enterprises are under constant pressure to continually deliver operational and financial improvements.The need to constantly improve, grow, compete and ensure compliance with constrained resources (i.e. time, money, staff, technology) is compelling the leaders of small and medium enterprises to explore technologies that will help them adapt and adjust quickly to rapidly evolving business and market conditions. Consequently software-as-a-service (SaaS), given its rapid deployment and instant consumption model, is gaining increasing prominence within this group. | |
| read the full story >> | |
| Location Plus the Cloud is the New Killer App | |
| It's Cloud Marketing! | |
| by Kathryn Koegel | |
| In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles. | |
| read the full story >> | |
| Building a Business Case for Moving Financials to the Cloud | |
| by Jim McGeever | |
| The worst of the downturn may be behind us, but its lessons remain clear. For businesses to survive and thrive, they must be able to make better decisions quickly, focus on core strengths and responsibilities, and reduce costs wherever possible. Cloud computing solutions provide a fiscally responsible, productivity-positive meansway to deliver on these goals, eliminating waste and needless expense while strengthening the processes which make your company competitive and successful. | |
| read the full story >> | |
| Discover How to Bring Trust to the Cloud: Strong Authentication for SaaS Applications | ||||
| August 02 2012 |
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| However, the same exact benefits of the SaaS delivery model that are driving the trend may actually slow down further adoption of the SaaS applications by the enterprises. Why do IT departments get skeptical about moving their mission-critical applications and data into the cloud? The answer is quite simple; security concerns are increasingly cited among the reasons for slower adoption of SaaS.
As a SaaS provider, you very well know that offering services in the cloud can be both rewarding and challenging at the same time. You clearly have a competitive advantage over the traditional application providers by offering rapid deployment, requiring fewer resources, and reducing overall cost of a software solution. How do you overcome the security challenge? |
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| Cloud Computing and Communications/Collaboration tools | ||||
| December 16 2011 |
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| Collaboration technologies are shifting the business landscape. Collaboration uses TECHNOLOGY designed to fit the way people work and enables them to be more efficient and productive.
Communications and Collaboration tools can improve the way companies collaborate and share information faster and more seamlessly.
With the advent of cloud computing, collaboration technologies become tools that enable companies and their employees, to operate on a whole new plane. |
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| Is the Hosted Virtual Desktop the Way of the Future? | ||||
| December 12 2011 |
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| In today’s environment there are so many user types, it’s hard to imagine a situation where a hosted virtual desktop will be a fit for everyone. I firmly believe the hosted virtual desktop is the way of the future, but I am also clear that they will sit alongside the traditional laptop/desktop for many years to come. |
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| Real-World Applications for Private Cloud | ||||
| October 14 2011 |
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| Private Cloud introduces a new architecture that might make it challenging for developers to migrate their existing applications. It’s certainly not “A wolf in sheep’s clothing”. The question is, how will that private cloud be used, and what are the downstream effects of moving to a private cloud?
The most common query has been, “What kind of real world applications can be successfully deployed in Private Cloud environments?” |
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| SaaS Marketing tools to help the transition to Social Enterprise | ||||
| September 18 2011 |
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| Companies that do not become Social Enterprises will not survive this economic cycle. Becoming a Social Enterprise is, however, more than just having a Facebook page or a Twitter account. It is a transformation in how your business thinks, decides, works and collaborates. |
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| Your application may NOT YET be ready for the Public Commodity Cloud if... | ||||
| September 13 2011 |
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| This article highlights 5 reasons why your application may not yet be ready for the Public Commodity Cloud, and subsequently provides alternatives in the Enterprise Cloud space that solves these issues. |
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| An Angel Brings Voice to Twitter | ||||
| September 11 2011 |
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| The advantage of adding voice to the social experience is that it is a one-way voice print that can be analyzed. For enterprises with social customer contact centers, Angel’s voice transactions add a personal touch that otherwise couldn’t be achieved and the conversations can be analyzed and managed via metrics. |
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| Salesforce.com CEO Calls for a Business 'Arab Spring' | ||||
| September 03 2011 |
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| This year the message was the Social Enterprise and the need for a social revolution. In order to delight customers, companies must leverage social media to drive brand loyalty, enable buyers on their self-directed purchase journeys, and accelerate revenue cycles. The opportunity through social ‘conversations’ is to bring buyers and sellers more efficiently together in new, more creative ways. |
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| Does the Desktop Really Matter? | ||||
| August 16 2011 |
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| If I Can Access an Application via Web Browser or Smartphone, then Why Do I Need the Full Desktop? |
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| Top Signs You Need NoSQL For Your Data | ||||
| May 10 2011 |
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| Not everyone is sure whether they have big data or not, or whether they need a NoSQL system to handle it. One way to find out, said one adopter of a NoSQL approach, is to ask yourself whether it is taking you longer to process your data than it did to collect it. |
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| AppFirst - Problem Resolution with the Foundation of Complete Information | ||||
| April 28 2011 |
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| The slides from AppFirst’s presentation at Under the Radar on Problem Resolution with the Foundation of Complete Information. |
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| Integrated Marketing Management Never Had It So Good | ||||
| April 13 2011 |
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| Lisa Arthur talks about the future of Teradata and Aprimo. By leveraging the most innovative Teradata warehouse technology with Aprimo integrated marketing management solutions, this powerful combination gives CMOs the ability to translate Big Data into essential insights and analytics. With these insights, they can take smart, decisive action to support their strategic goals. |
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| Changing Face of How Work Gets Done | ||||
| March 29 2011 |
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| We’ve all benefited from the productivity gains of enterprise software but the gaps are glaring in product innovation, actualizing business strategy, and synchronizing company activities in light of constantly changing priorities. These are threatening not only job creation but company survival. |
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| Why Some Companies Successfully Innovate and Others Don't | ||||
| March 23 2011 |
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| Collaboration, communication, and automation separate the successful from the strugglers. |
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| Cloud computing and the application lifecycle | ||||
| February 15 2011 |
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| Yesterday, I read the latest post on James Urquhart’s The Wisdom of Clouds blog. As I often do, I found myself nodding my head as I read James’ latest thoughts on cloud. In this particular post, James provided some thoughts on the types of applications for which we would see growing cloud-based deployments in 2011. I suggest you read the full post here, but I do want to identify the three application types James points out in his post. |
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| Cloud Computing's Killer Applications | ||||
| February 14 2011 |
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| James steps back through the three application areas that he thinks are the most impactful for cloud computing. |
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| Is BI’s Destiny In The Cloud? | ||||
| February 14 2011 |
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In a word – Yes. But it might not appear that way yet. So let me play the angel’s advocate and see where the logic takes us.
The first point to make is that cloud computing is still young, in fact it’s very young – just out of kindergarten. So there are many CIO and data center managers that don’t have the confidence to dive in and do some serious computing in the cloud. And they have good reasons to hold back. Pioneers get scalped, as they say.
There are legitimate concerns about the cloud in respect of security, manageability and actual service levels (as opposed to promised service levels) that suggest a cautious approach. But even the most conservative CIO believes that such problems will be solved and forgotten at some point in the future. So let’s not worry about concerns that will inevitably fade away. |
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| Viewpoint Bright Ideas, Dim Prospects | ||||
| January 01 2011 |
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| The old-fashioned suggestion box won't spark real change unless agencies follow through. |
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| The Future of Cloud Management | ||||
| December 28 2010 |
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| Reflections on discussion with Daniel Heimlich, Marketing Vice President for Netuitive.
Netuitive team truly understood not only the magnitude of the industry challenge, given the ascent of the cloud, but it also understood what it will take to go from existing analytics platforms, designed to manage traditional legacy compute environments, to an intelligent, real-time, autonomic analytics platform designed for cloud computing environments.
Netuitive is definitely a key player to watch in this segment, and those in the business of managing cloud environments would be well served to keep a watchful eye on future Netuitive developments as we welcome in the new year.
A tectonic shift in cloud management is emerging, and Netuitive is well positioned to capitalize on that changing landscape. |
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| The Healthcare Stimulus and You | ||||
| November 29 2010 |
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| The Healthcare Stimulus is driving Doctors to the cloud. Physicians proving meaningful use of electronic medical/health records are offering an incentive of up to $64,000 (over five years). There are 25 criteria for "meaningful use," including computerized physician order entry (CPOE), electronic information distribution, e-prescriptions, and the incorporation of lab results into EHRs as discrete data. |
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| Interview with Christine Crandell on B2B Marketing Trends | ||||
| September 19 2011 |
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| 4 minute interview by Erick Mott of CreatorBase with Christine Crandell on B2B marketing trends. |
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| AppFirst - Problem Resolution with the Foundation of Complete Information | ||||
| April 28 2011 |
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| The CMO & Product Manager at AppFirst, Pamela Roussos, gives a presentation at the Under the Radar conference on Problem Resolution with the Foundation of Complete Information. |
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| Using the Force to Escape Excel | ||||
| December 12 2010 |
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| Are you paying commission to less that 150 reps? Are you trapped in endless Excell spreadsheets? Companies often avoid compensation automation because they're afraid it's too expensive and complex or they think they're too small. The reality is automation isn't expensive, implementation is fast, and ROI is even faster. The CEO at Xactly, Christopher Cabrera, discusses how leading companies like Avatier, ClairMail, DocuSign, and Genius are transforming sales compensation with Xactly Express, a sales compensation tool built natively on the Force.com platform. He explains how these companies escaped from Excel and are seeing improved sales results, and how you can implement it for your business. |
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| Can Sales Compensation Drive Customer Experience | ||||
| December 10 2010 |
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| Learn how to increase sales and improve customer loyalty through compensation. The CEO of Xactly, Christopher Cabrera, discusses how leading companies like Akamai, American Express, salesforce.com, and Xerox achieve significant gains in sales effectiveness through sales compensation that improves sales and enhances the customer experience. He explains how to extend your CRM investment to harness sales compensation and deliver value at each step of the customer's journey, leading to more profitable and loyal relationships. |
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| Run Your Core Business in the Cloud: Security | ||||
| October 25 2010 |
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| NetSuite CEO Zach Nelson discusses security concerns regarding running core business functions in the cloud. |
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| Run Your Core Business in the Cloud: SuiteCloud | ||||
| October 25 2010 |
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| NetSuite CEO Zach Nelson provides an introduction to SuiteCloud. |
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| Run Your Core Business in the Cloud: Introducing NetSuite | ||||
| October 25 2010 |
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| NetSuite CEO Zach Nelson describes challenges businesses face running core applications on-premise, and many of the advantages derived by running on NetSuite's cloud. |
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| Gov 2.0 Summit 2010: A Conversation with Padmasree Warrior | ||||
| September 22 2010 |
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| The CTO at discusses telepresence the future of the mobile internet, transforming energy, cities, healthcare, education and more. |
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| The Best of Both Words | ||||
| September 22 2010 |
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| The CEO at Salesforce.com, Marc Benioff, gives a keynote presentation at Oracle Open World. |
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| Taleo Partners with Customers to Drive Business Performance | ||||
| July 24 2010 |
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| Taleo Partners with Customers to Drive Recruiting Innovation and Business Performance |
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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Medical Foods Sample Inventory Management |
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| September 01 2010 |
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| Nutricia, a unit of global food player Danone, has grown rapidly in recent years by developing and selling specialized nutritional products. Key to the their sales team’s success has been delivery of over 3,000 product samples to doctors and other health care professionals (HCPs) each month.
Yet Nutricia lacked a centralized way to track which HCPs received which samples from which salesperson. This meant the company was not capable of properly executing product recalls – putting them at significant federal regulatory risk.
Aptaria built a custom Salesforce application in the Cloud for Nutricia that provides full visibility into its product sample inventory. The solution enables sales reps to:
o Track and manage samples through a personal inventory captured in Salesforce.
o Accept samples into their inventory with a single click upon arrival from the Nutricia warehouse.
o Identify samples delivered to doctors and other HCPs without re-keying information.
To ensure seamless integration with Nutricia’s existing CRM, Aptaria built the application 100% on Force.com, Salesforce’s platform as a service (PaaS) offering. |
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10 Questions You Need to Ask a Collaboration Vendor |
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| January 27 2010 |
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| In just the last few years, the enterprise collaboration software market has become one of the most crowded areas in IT. It seems as though new vendors are appearing on a weekly basis while traditional software vendors are working feverishly to retrofit their legacy offerings by introducing new collaboration add-ons. Further clouding the issue are the various delivery models available to customers today - on-premise, on-demand and cloud-based options are available. This combination of a multitude of vendors and delivery models has created a confusing landscape, where messaging collision has become the rule, not the exception. This primer is intended to help those organizations researching enterprise collaboration by arming them with the most important questions to ask the collaboration vendors they are evaluating, in hopes of helping them make buying decisions based on empirical evidence, rather than flashy positioning and messaging. |
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| On-Demand ERP in the Enterprise - A Practical CIO Guide to Implementation | ||||
| July 24 2009 |
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| Want to Ensure the Success of Your SaaS Implementation Strategy? Cloud computing and Software as a Service (SaaS) pose exciting opportunities for large enterprises, but also come with challenges. Are you ready to face them? A new independent research and analysis report by Phil Wainewright, one of the world's foremost authorities on business automation and a ZDNet writer on SaaS, will give you a framework for crafting your SaaS strategy and successfully implementing SaaS ERP within your organization.
Download this free white paper, On-Demand ERP in the Enterprise: A Practical CIO Guide to Implementation, to find out how you can use SaaS to enhance your enterprise software strategy. You'll learn:
- The three primary criteria against which to evaluate your SaaS provider's readiness for your organization
- The five considerations you should use to determine whether your business is ready for SaaS
- The six factors for evaluating SaaS providers, as well as 15 criteria SaaS providers must meet
- The four deployment scenarios for SaaS solutions
- A roadmap to effective implementation within your enterprise.
The paper also examines key concerns such as ensuring data integrity in enterprise systems, maintaining compliance and ensuring proper process management. And it discusses new skills and approaches that will help you maximize your return on investment. |
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| New Version Release for Google Apps Products | ||||
| June 12 2009 |
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| A blog post report on developing Applications that help the enterprise work with Google Apps. |
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| Comparing Darwin's Evolution to HCM SaaS Software | ||||
| November 19 2008 |
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| An Overview of the important considerations related to the longer term investment in Human Capital Management software during the recession. This Paper highlights key considerations when debating your HCM software options, especially when evaluating Software-as-a-Service based options. |
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| SaaS + ITIL + Service Desk = Scalable Success | ||||
| September 01 2008 |
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| With the introduction, and success, of SaaS (software-as-a-service) applications across multiple industries, it seemed imminent that the traditional help desk model would evolve to encompass an on demand service desk solution. This whitepaper uncovers the history of the service desk and specifically how it relates to ITIL best practices in direct conjunction with the benefits derived from SaaS-based solutions. |
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EnterpriseWizard CRM and Cloud Computing |
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| June 19 2008 |
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| A CRM and Technology Platform from EnterpriseWizard and 3Tera. The SaaS delivery model can reduce buyer risk and deployment times, but it comes with its own set of challenges. This paper examines those issues and describes how they are addressed by a cloud computing infrastructure. |
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Buying your Software-as-a-Service? Make Sure You Ask the Right Questions |
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| May 15 2008 |
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| This document by Stephen Parker covers the different components of SaaS and provides examples of the right questions to ask when considering selling or buying SaaS. The goal is to help with asking the right questions both internally and with suppliers to manage the risks. |
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| Google Earth Builder Brings Geospatial Data to the Cloud | ||||
| April 20 2011 - eWeek | ||||
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| read the full article >> | ||||
| CRM Cloud Computing Leader Salesforce.com Presents Strong 2011 Outlook | ||||
| April 13 2011 - TMCnet | ||||
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| read the full article >> | ||||
| IBM Focuses On 'Make It Work Better Or Cost Less' | ||||
| April 13 2011 - Network Computing | ||||
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| read the full article >> | ||||
| Workday Releases Integrated Cloud Computing Solution | ||||
| March 30 2011 - Datamation | ||||
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| read the full article >> | ||||
| Cisco Buys Storefront For Cloud Services | ||||
| March 29 2011 - Wall Street Journal | ||||
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| read the full article >> | ||||
| Launching March 1st 2011, Bay Area Systems Offers new Customers a 30-day Free Trial of Cloud Workstation | ||||
| February 28 2011 - SF Gate | ||||
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| read the full article >> | ||||
| Salesforce.com's CRM Cloud Computing Helps Wiel Brien Make Affordable Home Program Successful | ||||
| February 28 2011 - TMCnet.com | ||||
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| read the full article >> | ||||
| Box.net: The Facebook of Cloud Computing? | ||||
| February 24 2011 - InfoTech | ||||
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| read the full article >> | ||||
| Salesforce.com 4Q Net Down 46%, Revenue Growth Continues | ||||
| February 24 2011 - Wall Street Journal | ||||
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| read the full article >> | ||||
| Database101 Leverages Cloud Computing for Its New Web Service, Provides Low-Cost Sales Leads to Small Businesses & Independent Salespeople | ||||
| February 17 2011 - PRWeb | ||||
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| read the full article >> | ||||
| TCS offers cloud to small companies, hopes for billion-dollar rain | ||||
| February 16 2011 - DNA india | ||||
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| read the full article >> | ||||
| Can Salesforce.com Make its Presence Felt in the Cloud Computing Market? | ||||
| February 11 2011 - Nasdaq | ||||
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| read the full article >> | ||||
| New Release of SAP® Business ByDesign™ Solution Advances Cloud Computing Portfolio From SAP | ||||
| February 07 2011 - PR Newswire | ||||
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| read the full article >> | ||||
| NetSuite and Baker Tilly Partner to Launch New Cloud Computing Practice | ||||
| February 02 2011 - PR Newswire | ||||
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| read the full article >> | ||||
| IBM Trumpets LotusLive Successes, New App Partnerships | ||||
| January 31 2011 - IT Jungle | ||||
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| read the full article >> | ||||
| Google Docs Refines File Search in the Cloud | ||||
| January 31 2011 - eWeek | ||||
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| read the full article >> | ||||
| Cloud Computing: Amazon Offers Bulk E-Mail Service | ||||
| January 26 2011 - Sys-Con Media | ||||
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| read the full article >> | ||||
| Microsoft Releases CRM Services in the Cloud | ||||
| January 20 2011 - Internet.com | ||||
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| read the full article >> | ||||
| Oracle Launches Open Office 3.3 and Cloud Office | ||||
| December 18 2010 - Social Barrel | ||||
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| read the full article >> | ||||
| Scott & White Healthcare Increases Referrals 22 Percent Using Astadia's Physician Relationship Management Solution | ||||
| December 08 2010 - PRweb | ||||
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| read the full article >> | ||||