Copyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

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| Hedge Funds Deploy in the Cloud | |
| How Finomial Leverages Microsoft Azure to Bring Hedge Fund Management into the 21st Century | |
| by Whitney Mountain | |
| For many, hedge fund investing evokes images of ultra-sophisticated investors using cutting edge technology to execute sophisticated strategies in pursuit of superior returns. But for the world’s wealthiest people and institutions, the process of investing in those hedge funds is still handled in a very antiquated way. This story discusses how Hedge Fund Management is making it to the cloud. | |
| read the full story >> | |
| Unlocking the Commercial Potential in your Cloud Software | |
| How InishTech's Software Potential Service Helps Windows Azure Application Developers Monetize the Cloud | |
| by Aidan Gallagher | |
| For established software vendors, the cloud presents perhaps the greatest challenge they have yet faced. How do they reinvent their business for the new age? Afterall, they have existing technology, in the market, with paying customers, ongoing projects, legal obligations, and support & maintenance contracts. On the face of it, a shift to the cloud will cannibalize their business, erode their market share, and destroy their pipeline. And if the customer isn’t asking for it, why would you upset the applecart? This story discusses why ... | |
| read the full story >> | |
| In-Person Event Planning in the Cloud | |
| How Windows Azure Helps EventDay Deliver Technological Snap with a Personal Touch | |
| by Whitney Mountain | |
| This story discusses how Event Day's technology is trying to make the in-person experience at an event more enjoyable by leveraging Azure's cloud. | |
| read the full story >> | |
| Migrating to SaaS Readiness | |
| by Fred Landis | |
| To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose. | |
| read the full story >> | |
| Blueprints: Bridging to SaaS Success | |
| How ISVs Can Transform SaaS Mindset, Organization and Go To Market Tactics | |
| by Ken Rutsky | |
| Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why? | |
| read the full story >> | |
| Photographic Creativity Meets Business in the Cloud | |
| ShootQ’s Customers Have Collected More Than $144 Million Through It’s SaaS Solution Hosted on the Joyent Cloud. | |
| by Vince Vasquez | |
| The more visible examples of creativity often involve stories of genius. Whether staring at the ceiling of the Sistine Chapel, appreciating the complexity of sending a man to the moon, or admiring an Ansel Adams blackand-white landscape, we often associate pure genius at work in creating these masterpieces. And yet, creative inspiration and delivery don’t need to be so grand: Any mother who on the spot thinks of a clever way to distract her toddler knows this to be true. | |
| read the full story >> | |
| Sales Compensation & Incentive Plan Principles | |
| For Enterprise SaaS & Cloud Teams | |
| by Jeff Saling | |
| Jeffrey Saling shares some of his experiences from building a $60M+ SaaS Sales Performance Management business at Callidus Software. The shared experiences are drawn from working with hundreds of companies with sales forces in many industries, ranging between 50 to 350,000 reps and covering single territories to the entire world. With this enterprise perspective, along with managing his own SaaS sales force, the intention of this article is to help and inspire discussions on sales incentives and organization types. | |
| read the full story >> | |
| Assessing the Risks of Migrating Your Offering to the Cloud | |
| by Ian Gotts | |
| The numbers make the point. Migrating from the traditional on-premise model to cloud computing is a painful journey and costs you money. A story brings it to life: Looking at the resignation letter on my desk, I don’t understand how we got it so wrong. He was our top salesman and was the most vocal about offering a cloud solution alongside our existing product. And now he’s joining our biggest competitor, which hasn’t even considered the cloud. Why? | |
| read the full story >> | |
| Entertainment Insurance Gets Set in the Cloud | |
| How a husband and wife team built a multmillion-dollar business that leverages Joyent’s cloud to bring new levels of automation to a very challenging insurance industry vertical. | |
| by Larry Aiken | |
| With all the numerous details that go into creating a multimillion-dollar blockbuster, calling the insurance agent to get a policy is often a producer’s have-to-have-it-today, last-minute call. Unfortunately, delivering insurance quotes for entertainment has always been a challenge to automate, meaning most players take at least three days to respond. This created an opportunity for entrepreneurs Andee Abad and Brad Hodges from the Truman Van Dyke Company and New Empire Entertainment Services, Inc. to step in and deliver an upgrade to the insurance industry, bringing new levels of automation and delivering same-day entertainment insurance quotes. They didn’t have the time, money or interest to build their own IT infrastructure. Instead, they choose Joyent’s cloud to play a starring role. | |
| read the full story >> | |
| Facilitating Brand Ambassadors at Facebook Scale | |
| Context Optional Enables Brands to Socialize, While Joyent Provides the Underlying Cloud Infrastructure | |
| by David Macias & Vince Vasquez | |
| A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale. | |
| read the full story >> | |
| SaaS for the Enterprise: Moving from Traditional (On-Premise) Software | |
| by Jeff Saling | |
| Aside from the arguments about what is “real” SaaS versus Cloud (private or public), many traditional software companies are looking at how to move with the market. Having spent the last few years creating a SaaS business within a traditional software company, I am sometimes asked to speak about the journey. Many assume it’s about creating the right multi-tenant architecture or sorting out the technical vagaries of a pure open-source technology stack. While the technology decisions and designs are critical, there are many things on the critical path. In this article, I’ll introduce just a few critical path items in technology, pricing, customer service and contracts. | |
| read the full story >> | |
| Rebooting Corporate Video | |
| How Cloudbook utilizes Cisco's Flip Miniopro camcorder to define the new best practice in corporate storytelling | |
| by David Macias & Vince Vasquez | |
| One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain. | |
| read the full story >> | |
| Application Platforms: The Next CloudBattleground? | |
| A look at the forces behind the unleashing of more application development and deployment | |
| by Vince Vasquez | |
| Seems like every great battle has a good guy, a bad guy, and perhaps an even uglier monster of a thing to contend with. If you’ve ever opened a new server box, and hours later found yourself at wits’ end searching through manuals trying to figure out why the heck the thing won’t boot properly, you’ve faced ugly head-on. This article discusses the forces at play in the rise of Platform-as-a-Service offerings. | |
| read the full story >> | |
| Location Plus the Cloud is the New Killer App | |
| It's Cloud Marketing! | |
| by Kathryn Koegel | |
| In the marketing sector, we used to talk about demographics or past purchase history as a decent predictor of future intent. In online, “behavioral” data is used to target ads. Now, through the power of cloud computing combined with data from mobile devices, we can target consumers by location and as I believe, location is a much more precise way of predicting purchase intent than any other form of data. Let’s say Jill Smith is a loyal customer of Acme Applied Clothing and is heading to the Springfield Mall off I-91. Decent chance she might be in the market for the latest leggings – especially if she was reminded we have them in all the latest colors and styles. | |
| read the full story >> | |
| SOASTA on Amazon: Game Changing Performance Testing | |
| by Vince Vasquez | |
| In a very real way, SOASTA and Amazon grew up together: SOASTA with its game-changing performance testing application CloudTest, and Amazon with its game-changing Cloud Computing environment EC2. Together, they are helping companies like Intuit answer the crucial question of whether their Web sites can withstand huge increases in traffic, and generate the information necessary to optimize their architecture and implementation. | |
| read the full story >> | |
| Getting Thinkers, Blamers and Junkies to Align | |
| by Christine Crandell | |
| Here’s some good news in this perilous economic climate: The need to do more with less -- and faster -- is bringing sales and marketing teams together. More than a half of B2B companies are talking about aligning the two teams. | |
| read the full story >> | |
| Negotiating Cloud Service Level Agreements | |
| by J Bruce Daley & Alan Rudolph | |
| The greatest value of negotiating a service level agreement comes from establishing a strong working relationship that allows the two parties to work together to mend the fence when it falls down. | |
| read the full story >> | |
| eDiscovery in the Cloud: A Nightmare Scenario | |
| by James Berriman & Jack Notarangelo | |
| Your company uses cloud computing as a cost-effective element of its business operations. And then one day your company is sued. What are the implications? | |
| read the full story >> | |
| The Four Step Method of Cloud Service Level Agreements | |
| by J Bruce Daley & Alan Rudolph | |
| Despite some claims, all cloud computing services will be subject to outages. No system, however large, nor process, however elaborate, nor support, however fanatical, can prevent computers from occasionally going down. The important point to keep in mind is the word “occasionally”. Occasional outages should be expected, planned for, and accepted as cost of doing business. What determines the definition of an occasional outage is a negotiated agreement between two parties called a service level agreement (or SLA). | |
| read the full story >> | |
| The Ascent of Incent for Marketing | |
| by Christine Crandell | |
| Sales people, cynics have said, are coin operated – driven solely by financial incentives. Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation. Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success. One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives. | |
| read the full story >> | |
| Photographic Creativity Meets Business in the Cloud | |
| ShootQ’s Customers Have Collected More Than $144 Million Through It’s SaaS Solution Hosted on the Joyent Cloud. | |
| by Vince Vasquez | |
| The more visible examples of creativity often involve stories of genius. Whether staring at the ceiling of the Sistine Chapel, appreciating the complexity of sending a man to the moon, or admiring an Ansel Adams blackand-white landscape, we often associate pure genius at work in creating these masterpieces. And yet, creative inspiration and delivery don’t need to be so grand: Any mother who on the spot thinks of a clever way to distract her toddler knows this to be true. | |
| read the full story >> | |
| Entertainment Insurance Gets Set in the Cloud | |
| How a husband and wife team built a multmillion-dollar business that leverages Joyent’s cloud to bring new levels of automation to a very challenging insurance industry vertical. | |
| by Larry Aiken | |
| With all the numerous details that go into creating a multimillion-dollar blockbuster, calling the insurance agent to get a policy is often a producer’s have-to-have-it-today, last-minute call. Unfortunately, delivering insurance quotes for entertainment has always been a challenge to automate, meaning most players take at least three days to respond. This created an opportunity for entrepreneurs Andee Abad and Brad Hodges from the Truman Van Dyke Company and New Empire Entertainment Services, Inc. to step in and deliver an upgrade to the insurance industry, bringing new levels of automation and delivering same-day entertainment insurance quotes. They didn’t have the time, money or interest to build their own IT infrastructure. Instead, they choose Joyent’s cloud to play a starring role. | |
| read the full story >> | |
| Facilitating Brand Ambassadors at Facebook Scale | |
| Context Optional Enables Brands to Socialize, While Joyent Provides the Underlying Cloud Infrastructure | |
| by David Macias & Vince Vasquez | |
| A key to becoming relevant in the world of social media is to develop brand ambassadors, people who will enthusiastically promote your brand to their friends. However, building brand ambassadors is no slam dunk. A technology-enabled service provider like Context Optional can work with your brand marketing team to develop engaging social media campaigns, including the building of Facebook applications. In parallel, a cloud computing provider such as Joyent can deliver the underlying infrastructure to enable the campaigns that go viral to scale at Facebook scale. | |
| read the full story >> | |
| Rebooting Corporate Video | |
| How Cloudbook utilizes Cisco's Flip Miniopro camcorder to define the new best practice in corporate storytelling | |
| by David Macias & Vince Vasquez | |
| One of the primary tools Cloudbook uses for creating the video component of a Cloudbook StoryTM is Cisco’s Flip MinoPRO HD camcorder. Flip helps Cloudbook introduce the new generation of Cloud stars, enabling them to tell their stories in a format that is spontaneous, natural, convenient and free of the drab backdrop of a studio curtain. | |
| read the full story >> | |
| SOASTA on Amazon: Game Changing Performance Testing | |
| by Vince Vasquez | |
| In a very real way, SOASTA and Amazon grew up together: SOASTA with its game-changing performance testing application CloudTest, and Amazon with its game-changing Cloud Computing environment EC2. Together, they are helping companies like Intuit answer the crucial question of whether their Web sites can withstand huge increases in traffic, and generate the information necessary to optimize their architecture and implementation. | |
| read the full story >> | |
Chasing Clouds: Achieving Sizeable Growth Will Require Business and Customer Alignment |
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| June 04 2013 |
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| For most ICT software, hardware and service providers, cloud related products and services still contribute a tiny portion of their total revenue. This blog post examines how much cloud related revenue represents today and how much it will in the next several years for ICT providers and what that means for the business and market strategies that should be considered when chasing cloud opportunities. |
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The Inevitable Cloud Outage: 5 Key Essentials to Safe Guard Your Application |
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| June 04 2013 |
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| A while back, I was starting up an EC2 instance on the AWS cloud when it entered an endless restart loop. All the application deployment efforts we’d made (installation and service configuration) over two weeks just went down the drain. So we called support. The support rep redirected us to his team leader who simply told us that, as indicated in the SLA, we had to abide by the shared responsibility model and they were not liable for our loss.
The Shared Responsibility Model - Shared Responsibility refers to the responsibility of the cloud vendor, as well as the cloud consumer, to make sure that everything is backed up and appropriately configured to avoid situations like the one we were in. In short, it was our fault for not having better programmed our architecture.
Don’t get caught with your pants around your ankles like we did. We lost weeks of work because our instance stopped working but it could have been prevented with better architecture and processes. The following are key important points that must be considered in order to achieve high availability in the cloud. |
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| 5 Key Essentials of Cloud Workloads Migration | ||||
| May 14 2013 |
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| The benefits of migrating workloads between different cloud providers or between private and public clouds can only truly be redeemed with an understanding of the cloud business model and cloud workload management. It seems that cloud adoption has reached the phase where advanced cloud users are creating their own hybrid solutions or migrating between clouds while striving to achieve interoperability values within their systems. This article aims to answer some of the questions that arise when managing cloud workloads. |
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| Why the Cost of Sales Gap is Shrinking between SaaS and Legacy Software Vendors | ||||
| November 26 2012 |
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| Today’s leading Software-as-a-Service (SaaS) companies continue to steal share from their legacy, independent software vendor (ISV) counterparts due to rising demand for their cloud-based application alternatives. However, many of those offering enterprise SaaS solutions are also seeing their sales costs rise as well. This is raising some serious questions about the short- and long-term profitability of the SaaS model compared with its traditional, on-premises predecessor. This commentary examines the industry implications of these trends. |
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| The Hard Part About Rolling Up Clouds | ||||
| November 11 2012 |
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| Oracle's (Nasdaq: ORCL) recent acquisition of RightNow (Nasdaq: RNOW) raises a question: Can multiple cloud companies be merged together to form a tightly coupled suite of solutions like those which were promised but never delivered during the client-server era? On the face of things, it would appear that merging cloud companies together should be relatively easy and straightforward since many of them already interconnect with the advent of application program interfaces (APIs). Alas, not every cloud company is built the same. Like snowflakes, cloud company architectures, programming languages and a myriad of other operational pieces and parts can differ dramatically. |
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| Channeling New Cloud Opportunities | ||||
| November 11 2012 |
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| Channel companies must accept that the cloud fundamentally disrupts their traditional business models. They must recognize that meeting their customers' rising expectations requires transforming their go-to-market strategies and services. It changes the skills required, the sales tactics, the value propositions and service delivery methodologies. This article discusses the channel opportunities and challenges which were examined at the second annual Cloud Channel Summit on November 5, 2012. |
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| The Single Most Important Question for the Challenger Sale | ||||
| October 09 2012 |
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| Here at CEB’s Sales Executive Council we are both excited and humbled by the global excitement for our research profiled in The Challenger Sale. Indeed, just last week the book made it into the Wall Street Journal business book bestseller list for the first time. Not surprisingly, that kind of attention has led to a great deal of momentum around the model, but some common questions as well. Many of those questions are easily addressed through a better understanding of how we conduct our work and the assertions we make regarding its findings. |
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| Enable CloudFront for Your Application’s Non-Dynamic Content | ||||
| October 02 2012 |
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| CloudFront is Amazon’s Content Delivery Network, a service that aims to speed up delivery of content to users in different geographies. It gives developers access to a worldwide infrastructure that minimizes latency by serving content from the edge location closest to the end user.
This article describes two basic use cases utilizing a CDN for non-dynamic content in a typical web application, and provides CloudFront-specific configuration examples. |
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| Cost Modeling of Cloud Deployments on Public Cloud such as AWS, Google, Microsoft Azure and Rackspace with RightScale-PlanForCloud | ||||
| July 19 2012 |
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| PlanForCloud allows innovative modeling of the elements of cloud deployments, such as servers, storage, databases and data transfers, as well as usage scenarios that incorporate growth, seasonality and other variability in the consumption of cloud resources. Deployments are run through a simulation to create a detailed 3-year cost report that enables you to accurately forecast costs for new deployments or budget for future usage. You do not need to be on the cloud and we do not require any cloud credentials. |
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| Amazon Outage: Is it a Story of a Conspiracy? – Chapter 2 | ||||
| July 16 2012 |
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| No doubt that the cloud will fail again. I believe that although the customers are ultimately responsible for the high availability of their services, the AWS cloud guys should also take a step back to learn and improve – every additional outage diminishes from the cloud’s reliability as a place for all. |
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| Amazon and Eucalyptus join forces for “Hybrid Cloud” or vs. Open Stack + Other Public Clouds | ||||
| March 27 2012 |
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| What you call an alliance when two different kinds of market holders collaborate? By the definition from Google Search, Hybrid means “A thing made by combining two different elements”. Here that thing is an “Alliance”. It is the Alliance of one of the Biggest or arguably the biggest public cloud service provider and one of the biggest private cloud service providers in open source and enterprise versions.
As part of this agreement, AWS will support Eucalyptus as they continue to extend compatibility with AWS APIs and customer use cases. Customers can run applications in their existing datacenters that are compatible with popular Amazon Web Services such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3).
For me as a Cloud user it is a simple case of 1st step in the direction of:
1) Acceptance of the existence of “Private Clouds”.
2) Hybrid Cloud implementation
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| Orchestration -Amazon Simple Workflow Service and Microsoft System Center 2012 – Orchestrator | ||||
| February 22 2012 |
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| Orchestration describes the automated arrangement, coordination, and management of complex computer systems, middleware, and services.
This usage of orchestration is often discussed in the context of service oriented architecture, virtualization, provisioning, Converged Infrastructure and dynamic datacenter topics.
AWS has announced Simple Workflow Service to build scalable and resistant applications.
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 | ||||
| February 19 2012 |
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 |
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| Financial Services Industry and Applicable Cloud Benefits | ||||
| January 28 2012 |
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| As per Wikipedia.com, Financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that manage money, including credit unions, banks, credit card companies, insurance companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises.
Technology has been an indispensable “behind-the-scene associate” in the financial services industry, providing the innovative and incremental advances necessary for the industry to upgrade and expand its services.
A pivotal attraction of Cloud Computing is an economic agenda that promises cost benefits, service advantages over traditional IT architectures which are based on having out-and-out resources for each business unit in an enterprise. |
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| Amazon DynamoDB: NoSQL in Amazon Public Cloud | ||||
| January 19 2012 |
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| NoSQL Databases are built without relations. But is it really that “good” to go for NoSQL Databases? A world without relations, no joins and pure scalability! NoSQL databases typically emphasize horizontal scalability via partitioning, putting them in a good position to leverage the elastic provisioning capabilities of the cloud.
Amazon has announced the immediate availability of Amazon DynamoDB, a fully managed NoSQL database service that provides fast and predictable performance with seamless scalability.
Lets find more details on it. |
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| Net Neutrality and Cloud Computing | ||||
| January 13 2012 |
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| The Internet revolution has been people powered from the very beginning, and should remain so. The minute that anyone, whether from government or the private sector, starts to control how people use the Internet, it is the beginning of the end of the Net as we know it.
Lack of net neutrality will baffle the cloud computing progress and is not good for infrastructure companies, application providers or consumers. The company building the road can’t demand that only its car will run on the road. |
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| Cloud Computing and Project and Portfolio Management | ||||
| December 13 2011 |
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| Project portfolio management (PPM) is a term to describe methods for analyzing and collectively managing a group of current or proposed projects. Project management is an integrative endeavour – an action, or failure to take action, in one area will usually affect other areas. PPM attempts to address issues of resource allocation, e.g., money, time, people, capacity, etc.
Project and Portfolio Management (PPM) solutions will become increasingly important to managing successful cloud adoption and to providing visibility and control of the cloud services portfolio. PPM is the only product category that will see a significant increase over the next two years (up 13%) when it comes to managing public cloud migrations |
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| CloudSwing-Flexible PaaS (Sample Application Deployment Demo) | ||||
| December 12 2011 |
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| CloudSwing is a Cloud within a Cloud; Its a PaaS available as a SaaS :-) Bit complicated as we hear it but extremely easy when we really understand it.
Its a Completely Flexible PaaS solution with a pre-build templates for various stacks.
Available Platforms:
Rails
Java (Tomcat)
PHP (LAMP)
NginX
JavaScript (NodeJs)
Ubuntu
Centos (Roadmap)
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| What is Platform as a Service (PaaS)? | ||||
| November 21 2011 |
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| What exactly Service models mean? In plain English, Models which provides “Services”. We get Electricity as a service in our daily routine and we pay for what we use right?
Similarly we get “Services” from the Cloud Service Providers in different forms.
Service models are also known as SPI Model:
Software as a Service
Platform as a Service
Infrastructure as a Service
So, let’s talk about Platform as a Service, commonly known as PaaS in the Cloud World. |
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| XaaS-Anything as a Service | ||||
| November 11 2011 |
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| The common characteristics being that whatever is being offered as a service is delivered over the internet eliminating the cost and complexity of buying and managing the physical entity of whatever that service is replacing.
XaaS is a collective term said to stand for a number of things including “X as a service,” “anything as a service” or “everything as a service.” The acronym refers to an increasing number of services that are delivered over the Internet rather than provided locally or on-site. XaaS is the essence of cloud computing. |
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| An Interview with Marc Benioff at the Endeavor Entrepreneur Summit | ||||
| June 29 2011 |
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| Linda Rottenberg, Co-Founder & CEO at Endeavor, interviews Marc Benioff, CEO at Salesforce, about his experience as an entrepreneur, the future of technology, cloud computing, and the enterprise space, highlighting some of the revolutionary approaches Marc has taken at Salesforce with respect to innovation, internal communication, and giving back. |
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| Cloudscaling on Cloud Networking and Arista | ||||
| May 03 2011 |
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| The Founder of Cloudscaling discusses Arista Networks and the philosophy behind building cloud networking. |
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| Cisco CTO on Cloud Computing | ||||
| March 02 2011 |
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| TalkinCloud FastChat Video interviews Cisco Systems CTO Padmasree Warrior. She describes how Cisco developed its cloud computing strategy and why Cisco won't become a public cloud provider, preferring instead to leave the cloud market to service providers and channel partners. |
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| Do SaaS Companies Really Need a Multi-Tenant Architecture to be Successful? | ||||
| January 31 2011 |
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| Jeff provides his views on whether or not a multi-tenant architecture is necessary for launching a successful SaaS application. |
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| Using the Force to Escape Excel | ||||
| December 12 2010 |
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| Are you paying commission to less that 150 reps? Are you trapped in endless Excell spreadsheets? Companies often avoid compensation automation because they're afraid it's too expensive and complex or they think they're too small. The reality is automation isn't expensive, implementation is fast, and ROI is even faster. The CEO at Xactly, Christopher Cabrera, discusses how leading companies like Avatier, ClairMail, DocuSign, and Genius are transforming sales compensation with Xactly Express, a sales compensation tool built natively on the Force.com platform. He explains how these companies escaped from Excel and are seeing improved sales results, and how you can implement it for your business. |
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| Making Money in the App Economy - Zuora Billing & Payment Solutions | ||||
| December 11 2010 |
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| Are you a developer, ISV, or enterprise building apps? Cloud Computing platforms makes it easy for anyone to build an app, but monetizing your app for subscription is hard. The CEO and co-founder of Zuora and former chief strategy officer at salesforce.com, Tien Tzuo, sares the challenges that developers, ISVs, and enterprises face when moving to the cloud and the strategies that must be deployed to make money in today's app economy. |
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| Can Sales Compensation Drive Customer Experience | ||||
| December 10 2010 |
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| Learn how to increase sales and improve customer loyalty through compensation. The CEO of Xactly, Christopher Cabrera, discusses how leading companies like Akamai, American Express, salesforce.com, and Xerox achieve significant gains in sales effectiveness through sales compensation that improves sales and enhances the customer experience. He explains how to extend your CRM investment to harness sales compensation and deliver value at each step of the customer's journey, leading to more profitable and loyal relationships. |
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| Cloud Computing is Enabling Innovation and Faster Time to Market | ||||
| November 11 2010 |
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| The CTO at Amazon.com talks about how cloud computing is helping boost business in this market. |
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| Reality & The Cloud | ||||
| October 27 2010 |
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| Building on massive regional broadband and access initiatives, individuals and organizations now have ample opportunities to access a continuously growing variety of online services that are based on cloud computing. |
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| Channel Transformations: Prepare Your Business for the Future | ||||
| September 01 2010 |
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| Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas. |
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The Windows Intune Partner Opportunity : A Blueprint for Success |
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| March 01 2011 |
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| IT is a business that lives with a higher level of change than most, with new products
and periodic release cycles creating opportunities along the way. One of the more
dramatic historical shifts in the IT model is currently under way, as organizations are
transitioning from an on-premise model, in which all IT services and infrastructure are
physically housed at their own site, to a cloud computing model, in which IT services
are provided by a separate entity and typically accessed through a Web browser.
Cloud computing is having an impact in all areas of IT and can be particularly
disruptive to solution providers as they work to find new business models and ways to
add value for their customers. PC management, a line of business that offers the
advantages of good profitability with an annuity-based model, is now facing
disruptions as service providers are beginning to offer cloud-based solutions. One
such solution is Windows Intune, a cloud-based, integrated PC management,
monitoring, alerting, inventory, and reporting solution.
This white paper discusses the impact Microsoft partners expect Windows Intune to
have on their PC management practices and business models. It is based on in-depth
conversations with 12 Microsoft solution provider partners who have already
performed beta Windows Intune deployments. This paper provides the partners'
perspectives on new opportunities, risks, and issues associated with Windows Intune.
It also offers advice for other partners considering adopting Windows Intune for
their business.
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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Can You See Beyond the Clouds? |
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| September 02 2010 |
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| This eBook provides insight into how service providers and vendors can work together to unlock the strategic and monetary potential behind cloud-based sales. |
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| Joyent Arista Switch Management | ||||
| July 24 2010 |
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| Joyent, a pioneer in cloud computing, and Arista Networks, the pioneer of 10 GbE cloud networking, are working together to build technology that will enable the automated management of network resources using Joyent cloud computing infrastructure. The two companies are now working together to provide users of Joyent infrastructure built using Arista switches with centralized switch management that will significantly improve the manageability, scalability and security of cloud infrastructure. |
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| Building Return on Investment from Cloud Computing | ||||
| April 23 2010 |
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|
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| Prepared by the Cloud Business Artifacts (CBA) project of The Open Group Cloud Computing Work Group.
This White Paper presents the initial conclusions from The Open Group on how to build and measure Return on Investment (ROI) from Cloud Computing. It Introduces the main factors affecting ROI from Cloud Computing, and compares the business development of Cloud Computing with that of other innovative technologies. It also describes the main approaches to building ROI by taking advantage of the benefits that Cloud Computing provides and describes approaches to measure this ROI, absolutely and in comparison with traditional approaches to IT, by giving an overview of Cloud Key Performance Indicators (KPIs) and metrics.
The result is an analysis of how to build and measure ROI that will help businesses to reap the benefits of Cloud Computing, and take advantage of its potential for incremental improvement and disruptive transformation of business processes. |
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Cloudbus Toolkit for Market-Oriented Cloud Computing |
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| December 19 2009 |
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| By Rajkumar Buyya, Suraj Pandey, and Christian Vecchiola |
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| Infrastructure-as-a-Service Builder's Guide v1.0 | ||||
| December 17 2009 |
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|
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| This paper is targeted at anyone building public or private clouds who want to understand clouds, cloud computing, and Infrastructure-as-a-Service. It highlights some of the important areas to think about when planning and designing your infrastructure cloud. |
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| Cloud Computing and the Canadian Environment | ||||
| October 22 2009 |
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| Cloud Computing and the Canadian Environment |
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Prioritized Concerns for Building Cloud Solutions |
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| October 01 2009 |
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| The following paper details some of the areas necessary for successful building and adoption of cloud infrastructure today. In many cases, they are imperatives that seem yet to be solved. Central and obvious to cloud environments are the APIs that control the environments, the tools built to support them, and the virtualization, billing, and utility infrastructure. There are many clouds. Clouds should and can talk to other clouds either via orchestration above the cloud or (eventually) by native capability within the cloud. But there are several aspects that are not so obvious. Security, resource management, protocols, and integration between traditional IT environments and a new “cloud-like” model must integrate together. |
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Trends in Electrical Efficiency in Computer Performance |
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| August 27 2009 |
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| Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. This research is on the long term trends in the electrical efficiency of computation, which implies that mobile devices will rapidly become much more power-efficient and ubiquitous. The energy efficiency of computation has doubled about every 1.6 years since 1945 with remarkable consistancy - a trend that has important implications for mobile computing technologies. |
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The Energy and Climate Change Impacts of Different Music Delivery Methods |
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| August 27 2009 |
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| Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. This research compares the energy and CO2 emissions associated with downloading music to those from buying a physical CD, concluding that downloading music yields 40-80% reductions compared to buying a CD. These findings demonstrate one concrete example of effectively using technology for improved environmental outcomes, i e, the benefits of dematerialization using IT. |
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Server Energy Efficiency Implications on Large Scale Datacenters |
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| August 27 2009 |
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| Intel and Microsoft funded a series of peer-reviewed research papers that assess the energy and environmental impacts of information technology in several unique cases. Trends in servers are pushing cloud computing providers and in-house data center operators to restructure their organizations, eliminate misplaced incentives, increase capital utilization, and change the ways they specify and purchase equipment. |
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| Evaluating the Cost-Benefit of Using Cloud Computing to Extend the Capacity of Clusters | ||||
| June 24 2009 |
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| By Marcos Dias de Assuncao, Alexandre di Costanzo and Rajkumar Buyya |
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|
Cloud Computing and Emerging IT Platforms |
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| June 24 2009 |
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| Vision, Hype, and Reality for Delivering Computing as the 5th Utility
By Rajkumar Buyya, Chee Shin Yeo, Srikumar Venugopal, James Broberg, and Ivona Brandic |
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| Scaling Your Internet Business | ||||
| May 15 2009 |
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|
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| This document describes how to grow a web-based Internet business with a focus on using GoGrid cloud computing infrastructure to achieve maximum scale. It provides high level descriptions of what scalability is, how web applications scale, how cloud computing helps, and why GoGrid is uniquely positioned to help businesses succeed. |
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| The Top 10 Myths About the SaaS Service Desk | ||||
| April 01 2009 |
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| While SaaS has become a common buzz word around the industry, there is still some skepticism regarding its ability to deliver a truly robust help desk application. In this paper, we will uncover and demystify the top 10 myths surrounding the SaaS Service Desk. |
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| Subscription Software Licensing: The Future Is Now | ||||
| February 18 2009 |
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| This IDC study presents IDC's recommendations for vendors that are considering offering a subscription licensing option for customers. In particular, the focus is on vendors that have historically offered perpetual licensing as their predominate approach. While the ideal time to start transitioning toward flexible licensing models like subscription was probably three to four years ago, major licensing changes within established software companies happen at a glacial pace and there is probably still time to play catch-up. The key for vendors considering making changes to their licensing approach is to focus on the needs of existing and future customers. |
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|
SLA@SOI Overview |
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| December 19 2008 |
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| The research project SLA@SOI will provide a major milestone for the further evolution towards a service-oriented economy, where IT-based services can be flexibly traded as economic goods, i.e. under well defined and dependable conditions and with clearly associated costs. Eventually, this will allow for dynamic value networks that can be flexibly instantiated, thus driving innovation and competitiveness. |
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Laurel Group: Thought Leaders in the SaaS Revolution |
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| December 12 2008 |
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| Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora |
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Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities |
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| September 22 2008 |
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|
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| By Rajkumar Buyya, Chee Shin Yeo, and Srikumar Venugopal |
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| Cloud computing and Internet use suck energy, emit CO2, says Greenpeace | ||||
| April 22 2011 - LA Times | ||||
|
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| read the full article >> | ||||
| How Dirty is your Data | ||||
| April 22 2011 - Greenpeace | ||||
|
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| read the full article >> | ||||
| Microsoft partners with broadcast companies for cloud computing | ||||
| April 12 2011 - seattle times | ||||
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| read the full article >> | ||||
| 5 Ways MSPs Can Win SMB Cloud Computing Services Deals | ||||
| April 08 2011 - CRN | ||||
|
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| read the full article >> | ||||
| Microsoft Says to Spend 90% of R&D on Cloud Strategy | ||||
| April 07 2011 - Bloomberg | ||||
|
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| read the full article >> | ||||
| The Top 100 Bloggers on Cloud Computing | ||||
| April 03 2011 - Sys-Con Media | ||||
|
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| read the full article >> | ||||
| Microsoft Adjusts Volume Licensing To Aid Customer Migrations To Cloud Computing | ||||
| March 31 2011 - CRN | ||||
|
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| read the full article >> | ||||
| Cloud cannibalises vendor revenue models | ||||
| March 29 2011 - ITWire | ||||
|
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| read the full article >> | ||||
| Cisco Puts Spotlight on Managed Services Partners | ||||
| March 04 2011 - MSPmentor | ||||
|
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| read the full article >> | ||||
| Memo From Cisco: MSPs Will Enjoy Early Cloud Computing Advantage | ||||
| March 03 2011 - MSPmentor | ||||
|
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| read the full article >> | ||||
| Cisco Mounts Cloud Computing Channel Blitz | ||||
| March 01 2011 - CRN | ||||
|
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| read the full article >> | ||||
| Apple on cloud-computing spree: North Carolina data center starts this spring | ||||
| February 24 2011 - Interntional Business Times | ||||
|
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| read the full article >> | ||||
| Cloud Computing and Patent Trolls: How To Prepare Now | ||||
| February 22 2011 - ComputerWorld | ||||
|
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| read the full article >> | ||||
| IBM Announces New Cloud Computing Specialty | ||||
| February 15 2011 - RTT News | ||||
|
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| read the full article >> | ||||
| Surviving the cloud computing boom | ||||
| February 13 2011 - Channel Register | ||||
|
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| read the full article >> | ||||
| Cisco Poised To Launch New Cloud Computing Channel Programs | ||||
| February 10 2011 - CRN | ||||
|
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| read the full article >> | ||||
| VMware Takes Aim At Cloud Cacophony With 'Your Cloud' Campaign | ||||
| February 10 2011 - CRN | ||||
|
||||
| read the full article >> | ||||
| 10 cloud career skills | ||||
| February 07 2011 - Computer World | ||||
|
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| read the full article >> | ||||
| “Leaders in the Cloud 2011” Research Project | ||||
| January 13 2011 - Sand Hill | ||||
|
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| read the full article >> | ||||
| Cloud Computing Gets a $520 Million Boost from GE | ||||
| January 13 2011 - Fast Company | ||||
|
||||
| read the full article >> | ||||