Copyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.

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| Migrating to SaaS Readiness | |
| by Fred Landis | |
| To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose. | |
| read the full story >> | |
| Blueprints: Bridging to SaaS Success | |
| How ISVs Can Transform SaaS Mindset, Organization and Go To Market Tactics | |
| by Ken Rutsky | |
| Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why? | |
| read the full story >> | |
| Application Platforms: The Next CloudBattleground? | |
| A look at the forces behind the unleashing of more application development and deployment | |
| by Vince Vasquez | |
| Seems like every great battle has a good guy, a bad guy, and perhaps an even uglier monster of a thing to contend with. If you’ve ever opened a new server box, and hours later found yourself at wits’ end searching through manuals trying to figure out why the heck the thing won’t boot properly, you’ve faced ugly head-on. This article discusses the forces at play in the rise of Platform-as-a-Service offerings. | |
| read the full story >> | |
| Amazon and Eucalyptus join forces for “Hybrid Cloud” or vs. Open Stack + Other Public Clouds | ||||
| March 27 2012 |
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| What you call an alliance when two different kinds of market holders collaborate? By the definition from Google Search, Hybrid means “A thing made by combining two different elements”. Here that thing is an “Alliance”. It is the Alliance of one of the Biggest or arguably the biggest public cloud service provider and one of the biggest private cloud service providers in open source and enterprise versions.
As part of this agreement, AWS will support Eucalyptus as they continue to extend compatibility with AWS APIs and customer use cases. Customers can run applications in their existing datacenters that are compatible with popular Amazon Web Services such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3).
For me as a Cloud user it is a simple case of 1st step in the direction of:
1) Acceptance of the existence of “Private Clouds”.
2) Hybrid Cloud implementation
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 | ||||
| February 19 2012 |
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| Trends For Cloud Service Providers and Traditional IT Vendors in 2012 |
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| CloudSwing-Flexible PaaS (Sample Application Deployment Demo) | ||||
| December 12 2011 |
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| CloudSwing is a Cloud within a Cloud; Its a PaaS available as a SaaS :-) Bit complicated as we hear it but extremely easy when we really understand it.
Its a Completely Flexible PaaS solution with a pre-build templates for various stacks.
Available Platforms:
Rails
Java (Tomcat)
PHP (LAMP)
NginX
JavaScript (NodeJs)
Ubuntu
Centos (Roadmap)
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| What is Platform as a Service (PaaS)? | ||||
| November 21 2011 |
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| What exactly Service models mean? In plain English, Models which provides “Services”. We get Electricity as a service in our daily routine and we pay for what we use right?
Similarly we get “Services” from the Cloud Service Providers in different forms.
Service models are also known as SPI Model:
Software as a Service
Platform as a Service
Infrastructure as a Service
So, let’s talk about Platform as a Service, commonly known as PaaS in the Cloud World. |
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| XaaS-Anything as a Service | ||||
| November 11 2011 |
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| The common characteristics being that whatever is being offered as a service is delivered over the internet eliminating the cost and complexity of buying and managing the physical entity of whatever that service is replacing.
XaaS is a collective term said to stand for a number of things including “X as a service,” “anything as a service” or “everything as a service.” The acronym refers to an increasing number of services that are delivered over the Internet rather than provided locally or on-site. XaaS is the essence of cloud computing. |
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| Life Science Application, FDA and Cloud Computing | ||||
| November 10 2011 |
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| The life sciences comprise all fields of science that involve the scientific study of living organisms, like plants, animals, and human beings. However, the study of behavior of organisms, such as practiced in ethnology and psychology, is only included in as much as it involves a clearly biological aspect. Life science industry and all operate under the regulatory guidelines put forth by the Food & Drug Administration (FDA).The IT organizations in these companies must adhere to the FDA guidelines put forth in the Code for Federal Regulations 21 Part 11 – or CFR 21 Part 11, which defines how systems managing electronic records in life science firms must be validated and verified to ensure that the operation of and the information in these systems can be trusted. Cloud computing can improve and speed up this process by reducing IT complexity and cost while allowing R&D organizations to focus on the ‘what’ of the R&D process in stead of the ‘how’. |
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| The Cloud Lock-In (Part 3): SaaS is Really Nice | ||||
| November 07 2011 |
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| This is the third and last post in regarding the cloud lock-in. In the first and the second parts I covered the vendor lock-in of IaaS and PaaS. The appealing registration and the low cost overwhelm the new SaaS consumers that often makes them forget that eventually the service will become something they just can’t live without. What will happen if one day your SaaS vendor goes out of business ? In this post I will try to cover the threats and the actions the enterprise should take in order to lower the level of the SaaS lock-in risk. |
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| The Cloud Lock-In (Part 2): The Great Lock-In of PaaS | ||||
| September 14 2011 |
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| PaaS is evolving to become the masterful approach towards “cloud software development”. When approaching PaaS, the IT organization should take in mind that there is a reasonable risk that it will quickly be tied to a single programming platform and will not be able to move its applications and data between vendors (PaaS or IaaS). One of the main key points for this discussion is the IaaS portability capability. Let’s first define these two types of a PaaS vendor:
1 - Public PaaS: The public PaaS vendor offering includes the hosting platform. The IaaS layer isn’t exposed to the PaaS customer. The customer doesn’t control the IaaS layer at all and the IaaS portability is limited only to the IaaS platforms which the PaaS vendor supports.
2 - Private PaaS: The private PaaS vendor delivers only the wrapper layer that enables the application deployment over an IaaS. The customer has full control over the IaaS including its portability.
Read Part 1 - http://www.iamondemand.com/post/9039434445/the-cloud-lock-in-part-1-public-iaas-is-great
Read More on IAmOnDemand.com |
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| Cloud Computing - Is this a Revolution or just an Evolution? | ||||
| July 17 2011 |
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| Three months ago I started this LinkedIn discussion and I keep getting comments about it. People might say that it is just a defiant question for marketing purposes. I say that this question raises many thoughts and opinions that helps marking the strategy of an IT organization. I invite you to read the following comments that can bring you to think a bit more about your current On-Demand strategy and approach. |
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| Why the hybrid cloud model is the best approach | ||||
| January 27 2011 |
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| Although some cloud providers look at the hybrid model as blasphemy, there are strong reasons for them to adopt it.
When the industry first began discussing the hybrid cloud computing model back in 2008, cloud computing purists pushed back hard. After all, they already thought private clouds were silly and a new, wannabe-hip name for the data center. To them, the idea of hybrid clouds that used private clouds or traditional computing platforms was just as ridiculous.
Over time, it became clear that hybrid cloud computing approaches have valid roles within enterprises as IT tries to mix and match public clouds and local IT assets to get the best bang for the buck. Now it's the cloud computing providers who are pushing back on hybrid cloud computing, as they instead try to promote a pure public cloud computing model. |
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| Microsoft 2011: Cloud Strategy Revisited | ||||
| January 26 2011 |
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| 2010 was a tumultuous year for Microsoft's cloud leadership. First, there was the departure of Ray Ozzie who was the brains behind Azure - the most comprehensive cloud platform around. Then came the somewhat unexpected announcement that Bob Muglia would be leaving the company in 2011. A 23-year Microsoft veteran, Muglia was in charge of the $15 billion Windows and SQL Server division. The group included Azure and its a profit of $5.5 billion for the year ending June 2010.
Experts debated: What do the back-to-back exits of two of the most respected executives portend for Microsoft's cloud future? How will giant Microsoft compete and keep giving the cloud upstarts a run for their money? I spoke with Microsoft's GM of Azure to get the straight story (see below.) |
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| Building Cloud IaaS Market Share by Tackling Application On-boarding | ||||
| December 30 2010 |
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| The rush is on for service providers to offer cloud infrastructure services. Many of the new entrants in the cloud IaaS market are coming from the hosting space where shared and dedicated hosting providers are extending their services to include cloud servers and infrastructure. Similarly, a large number of telecom and network service providers offering hosting services are growing their service offerings to include cloud infrastructure services. Unfortunately, the ability to serve up on-demand, self-service, pay-as-you-go, elastic infrastructure is only the first step toward establishing a sizeable and profitable position in the market. |
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| SaaS and Cloud Computing Industry Presentations | ||||
| December 01 2010 |
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| THINKstrategies has produced a series of industry presentations which examine why SaaS/Cloud Computing matter; shy established vendors face serious challenges migrating to a SaaS/Cloud Computing business model; and the impact these trends are having on channel organizations. |
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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| Grabbing The CRM Opportunity | ||||
| August 23 2010 |
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| As we watch the transition to the cloud take place before our eyes, Rauline offers a couple of observations as solution providers determine when and where to invest |
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| The Evolution of Platform-as-a-Service and Microsoft Azure | ||||
| August 03 2010 |
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| I spoke with Microsoft's Matt Thompson about the evolution of Platform-as-a-Service and Microsoft's cloud strategy. Matt explained what is exactly meant by Microsoft's "Services plus Software" and Steve Ballmer's "We are all the in cloud" messages. He shared valuable information about current and future product-line strategies and roadmaps and how they align with Microsoft's overall cloud vision. |
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| The Next Cloud: Emerging Business Models and Their Impact on the Enterprise | ||||
| July 22 2010 |
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| IaaS, PaaS, and SaaS have established themselves as the cloud business models with some very visible success stories. Are they the only games in town? What significant changes to these models can we anticipate? What new models do we see emerging? Most importantly, what are the implications of these models for software vendors, systems integrators, and businesses? |
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| SaaS: Track, Measure, Monitor, Adapt | ||||
| July 22 2010 |
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| Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services. |
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| Insights into evaluating the TCO of SaaS | ||||
| May 19 2010 |
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| As the adoption of SaaS based applications grow, it becomes extremely critical to evaluate and understand the costs associated with owning a SaaS based solution. |
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| Product Cloud Or Service Cloud? Know the Difference | ||||
| April 29 2010 |
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| In the world of on-premise computing, product companies are distinct from services companies. Yet cloud companies are generally grouped together as if they all do the same thing. They don't, and not recognizing the difference can be an expensive mistake for customers, investors, and even the cloud companies themselves. |
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| An Interview with Marc Benioff at the Endeavor Entrepreneur Summit | ||||
| June 29 2011 |
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| Linda Rottenberg, Co-Founder & CEO at Endeavor, interviews Marc Benioff, CEO at Salesforce, about his experience as an entrepreneur, the future of technology, cloud computing, and the enterprise space, highlighting some of the revolutionary approaches Marc has taken at Salesforce with respect to innovation, internal communication, and giving back. |
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| Do SaaS Companies Really Need a Multi-Tenant Architecture to be Successful? | ||||
| January 31 2011 |
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| Jeff provides his views on whether or not a multi-tenant architecture is necessary for launching a successful SaaS application. |
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| Channel Transformations: Prepare Your Business for the Future | ||||
| September 01 2010 |
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| Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas. |
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| OSCON 2010: Cloudy Operations | ||||
| August 23 2010 |
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| The VP of Services at Opscode Discusses Open Source and the cloud. |
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| OSCON 2010: Panel Discussion Open Source and the Cloud | ||||
| August 23 2010 |
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| Panelists include: Rick Clark - Rackspace Cloud, Neil Levine - Canonical, Marten Mickos - Eucalyptus Systems, and James Urquhart - Cisco Systems, Inc |
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| About Cloud.com | ||||
| August 13 2010 |
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| Cloud.com CEO Sheng Liang discusses his company. |
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| CEO Showcase: Corent Technology | ||||
| June 21 2010 |
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| The CEO of Corent Technology, Feyzi Fatehi, pitches his company's virtues at the AlwaysOn Venture Summit East conference at Harvard Business School. |
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| Marc Benioff on Battling Microsoft | ||||
| May 03 2010 |
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| The CEO of Salesforce.com, Marc Benioff, talks with Forbes.com on battling Microsoft. |
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| Thought Leadership Showcase - Lincoln Murphy: The Term "SaaS" | ||||
| April 20 2010 |
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| The Managing Director at Sixteen Ventures, Lincoln Murphy, Discusses how Google & Apple have changed the distribution landscape for SaaS & Mobile making App Stores & Marketplaces a new reality for SaaS vendors and their distribution strategies. |
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| An Interview with the CEO of Concur Technologies | ||||
| February 25 2010 |
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| This influential internet executive discusses what's important in building a successful business and the future of mobile and cloud computing. |
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Comparing Cloud and On-Site CRM (for Small Business) |
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| September 27 2010 |
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| There are various benefits to Cloud CRM deployments versus on-site systems. This 2-page primer gives an overview of the pros and cons. It’s one of a series of Guidebooks designed to provide a 'plain English' business view of various important CRM topics. |
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| Infrastructure-as-a-Service Builder's Guide v1.0 | ||||
| December 17 2009 |
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| This paper is targeted at anyone building public or private clouds who want to understand clouds, cloud computing, and Infrastructure-as-a-Service. It highlights some of the important areas to think about when planning and designing your infrastructure cloud. |
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Cloud Computing and Emerging IT Platforms |
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| June 24 2009 |
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| Vision, Hype, and Reality for Delivering Computing as the 5th Utility
By Rajkumar Buyya, Chee Shin Yeo, Srikumar Venugopal, James Broberg, and Ivona Brandic |
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Laurel Group: Thought Leaders in the SaaS Revolution |
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| December 12 2008 |
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| Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora |
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Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities |
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| September 22 2008 |
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| By Rajkumar Buyya, Chee Shin Yeo, and Srikumar Venugopal |
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| Cloud cannibalises vendor revenue models | ||||
| March 29 2011 - ITWire | ||||
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| read the full article >> | ||||
| “Leaders in the Cloud 2011” Research Project | ||||
| January 13 2011 - Sand Hill | ||||
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| read the full article >> | ||||
| How Rackspace Profits From Cloud Computing | ||||
| November 17 2010 - Fool.com | ||||
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| read the full article >> | ||||