ContentCopyright © 2013 cloudbook: The Cloud Computing & SaaS Information Resource. All Rights Reserved.
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| Migrating to SaaS Readiness |
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| by Fred Landis | |
| To capitalize on the trend to SaaS/Cloud, traditional enterprise ISVs moving to a SaaS model must modify their organizations’ culture, support, business and go-to-market models. Given the growth in the market, most would see this as a fait accompli for vendors, but in reality it is much more difficult to execute than to propose. | |
| read the full story >> | |
| Blueprints: Bridging to SaaS Success |
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| How ISVs Can Transform SaaS Mindset, Organization and Go To Market Tactics | |
| by Ken Rutsky | |
| Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why? | |
| read the full story >> | |
| The Cloud Lock-In (Part 3): SaaS is Really Nice |
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| November 07 2011 |
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| This is the third and last post in regarding the cloud lock-in. In the first and the second parts I covered the vendor lock-in of IaaS and PaaS. The appealing registration and the low cost overwhelm the new SaaS consumers that often makes them forget that eventually the service will become something they just can’t live without. What will happen if one day your SaaS vendor goes out of business ? In this post I will try to cover the threats and the actions the enterprise should take in order to lower the level of the SaaS lock-in risk. |
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| SaaS and Cloud Computing Industry Presentations |
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| December 01 2010 |
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| THINKstrategies has produced a series of industry presentations which examine why SaaS/Cloud Computing matter; shy established vendors face serious challenges migrating to a SaaS/Cloud Computing business model; and the impact these trends are having on channel organizations. |
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| Grabbing The CRM Opportunity |
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| August 23 2010 |
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| As we watch the transition to the cloud take place before our eyes, Rauline offers a couple of observations as solution providers determine when and where to invest |
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| SaaS: Track, Measure, Monitor, Adapt |
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| July 22 2010 |
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| Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services. |
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| Insights into evaluating the TCO of SaaS |
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| May 19 2010 |
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| As the adoption of SaaS based applications grow, it becomes extremely critical to evaluate and understand the costs associated with owning a SaaS based solution. |
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| On-Premise to SaaS: Road Less Traveled |
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| March 03 2010 |
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| Software-as-a-Service, with all the virtues that it purports, demands that the service provider be agile. Agile, not only, in terms of the way the product is built but also delivered and managed. Unlike in the traditional software days, subscription revenue models require that SaaS solution providers measure every process and continuously adapt based on the findings. The primary goal behind it is to identify opportunities to drive down the cost of acquisition and cost of service delivery. The insights gained therein also feed client services, marketing and product teams with up-sell opportunities, campaign inputs and future roadmap items for value added services.
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| The Reality of Freemium in SaaS |
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| January 01 2010 |
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| The “Freemium Model,” a marketing tactic where a Software-as-a-Service (SaaS) vendor has both a free and paid version of their product, has gained substantial traction in recent years. Freemium in SaaS can be used as an effective go-to-market strategy, but it is the rare case where this method leads to a substantial increase in paying customers; it more often leads to increased overhead, negative product positioning, and can lead to overall failure.
Freemium has significant risks associated with it and without fully understanding these risks, and without fully examining the market, their product, and their company, SaaS vendors using the “Freemium Model” almost always fail; this paper is designed to stop that. |
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| SaaS Business Architecture - Defined |
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| August 14 2009 |
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| This is a work in progress that sets out to define the Software-as-a-Service (SaaS) Business Architecture. This is an early version without much detail and we welcome input, but caution those commenting to temper their biases. Legacy software vendors, Open Source consulting companies, Virtualization vendors, and SaaS framework vendors are more than welcome to post. For more information or to post your comments go to the Sixteen Ventures Blog. |
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| Business Implications of SaaS Multi-Tenancy |
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| July 17 2009 |
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| Business Implications of SaaS Multi-Tenancy |
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| Business Case for Multi-Tenancy is SaaS |
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| July 01 2009 |
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| SaaS multi-tenancy shared infrastructure and resources in a single application that serve multiple clients has been the subject of great debate that often begins and ends at the technical / architectural level. Like any good technology decision, multi-tenancy should be driven by the underlying business strategies explored in this seminar. Beyond the acknowledged benefits of improved operational efficiency multi-tenancy allows the SaaS vendor to monetize beyond the application, streamline sales and gain important competitive advantages. |
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EnergySys' SaaS Journey Presentation  |
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| June 22 2009 |
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| Peter Black talks you through his company EnergySys' SaaS journey. He will outline their experience of setting up an on demand business, what key decisions they had to make, and what are the pitfalls to avoid along the way. |
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| How SaaS Changes the Vendor-Customer Relationship |
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| June 10 2009 |
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| The real significance of the SaaS movement is that it changes the vendor-customer relationship. SaaS shifts the responsibility of successfully deploying and maintaining software applications from the customer to the vendor. This moves the burden to the vendor to ensure the success of the application. |
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| SaaS Vendors: Stop Thinking Like Software Companies! |
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| June 09 2009 |
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| Succeeding with an on-demand model requires ISVs to adopt a completely new mindset in order to avoid the commoditization trap. |
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Building the Architecture for SaaS |
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| May 28 2009 |
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| Enterprise Architecture isn't something you can just buy for your SaaS application, any more that Architecture is something you can buy for your new headquarters building. SaaS requires a certain kind of architecture to truly meet the design goals of modern enterprise software meant to support multiple tenants in Cloud environments. |
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| You Can Fire Us On a Minute's Notice |
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| March 26 2009 |
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| Amazon's cloud computing evangelist, Adam Selipsky, is upfront about the risks, but determined to find the silver lining in capital constrained times. |
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Five Myths About SaaS |
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| March 23 2009 |
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| Despite a growing track record of success, Software-as-a-Service is still misunderstood by a surprising number of IT and business decision makers. It's time to put to rest some misconceptions about SaaS. Let's bust the five most common myths. |
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| The State of SaaS and the Business Implications for ISVs |
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| March 19 2009 |
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| The State of SaaS and the Business Implications for ISVs |
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Growth in this Economy!! Where? |
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| March 19 2009 |
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| Everyone is talking about the depressing economic outlook. Fortunately, there are some bright spots. Businesses that focus on subscription services are growing. |
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How Are SaaS and Cloud Computing Related? |
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| March 19 2009 |
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| With the term Cloud computing being used by pretty much all vendors, like many, I pondered on its relationship to Software as a service (SaaS). Are they synonymous? If not, what is the overlap? Analysts, reporters and vendors, all seem to have their own definitions for the two concepts. |
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SaaS - Should Software Vendors Even Care About It? |
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| March 19 2009 |
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| Software vendors sometimes think that hosting an installation of the product for the customer is considered SaaS. With virtualization technology easing this particular path, this may be the first step in the transition to SaaS. However the road to a complete transition is longer and more involved. Beside technology changes and adoption, a fundamental change in approach is called for. |
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| An Interview with Marc Benioff at the Endeavor Entrepreneur Summit |
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| June 29 2011 |
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| Linda Rottenberg, Co-Founder & CEO at Endeavor, interviews Marc Benioff, CEO at Salesforce, about his experience as an entrepreneur, the future of technology, cloud computing, and the enterprise space, highlighting some of the revolutionary approaches Marc has taken at Salesforce with respect to innovation, internal communication, and giving back. |
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| Do SaaS Companies Really Need a Multi-Tenant Architecture to be Successful? |
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| January 31 2011 |
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| Jeff provides his views on whether or not a multi-tenant architecture is necessary for launching a successful SaaS application. |
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| CEO Showcase: Corent Technology |
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| June 21 2010 |
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| The CEO of Corent Technology, Feyzi Fatehi, pitches his company's virtues at the AlwaysOn Venture Summit East conference at Harvard Business School. |
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| Marc Benioff on Battling Microsoft |
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| May 03 2010 |
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| The CEO of Salesforce.com, Marc Benioff, talks with Forbes.com on battling Microsoft. |
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| Thought Leadership Showcase - Lincoln Murphy: The Term "SaaS" |
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| April 20 2010 |
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| The Managing Director at Sixteen Ventures, Lincoln Murphy, Discusses how Google & Apple have changed the distribution landscape for SaaS & Mobile making App Stores & Marketplaces a new reality for SaaS vendors and their distribution strategies. |
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| An Interview with the CEO of Concur Technologies |
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| February 25 2010 |
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| This influential internet executive discusses what's important in building a successful business and the future of mobile and cloud computing. |
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| CA's Adam Famularo Discusses ARCserve and XOsoft |
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| October 27 2009 |
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| In this FastChat Video, MSPmentor interviews CA Senior VP and GM Adam Famularo about ARCserve, XOsoft, Ingram Micro Seismic, IROD (Instant Recovery on Demand) and CA's cloud and SaaS strategy for MSPs (managed services providers) and VARs |
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| Marc Benioff on Behind the Cloud |
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| September 29 2009 |
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| Marc Benioff on Behind the Cloud |
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| Chris Hoffman on SaaS and Cloud Computing - Part 2 |
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| June 03 2009 |
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| Chris Hoffman on SaaS and Cloud Computing |
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| Chris Hoffman on SaaS and Cloud Computing - Part 1 |
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| June 03 2009 |
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| Chris Hoffman on SaaS and Cloud Computing |
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Laurel Group: Thought Leaders in the SaaS Revolution |
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| December 12 2008 |
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| Thought Leaders give insights into the SaaS Industry. Steve O'Deegan, Managing Partner at The Laurel Group Byron Deeter, Partner at Bessemer Venture Partners Bob Moul, CEO at Boomi John Girard, CEO at Clickability Adam Miller, CEO at Cornerstone On Demand Michael Braun, CEO at Intacct Lyle Fong, CEO & Co Founder at Lithium Technologies Maynard Webb, Chairman & CEO at LiveOps, Inc Zach Nelson, CEO at NetSuite Gordon Ritter, General Partner at Emergence Capital Partners Brian Jacobs, General Partner at Emergence Capital Partners Josh James, President & CEO at Omniture Mark Gorenberg, Managing Director at Hummer Winblad Venture Partners Kevin McClelland, Managing Director at JMP Securities Quentin Gallivan, CEO at PivotLink Tien Tzuo, Founder & CEO at Zuora |
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| “Leaders in the Cloud 2011” Research Project |
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| January 13 2011 - Sand Hill | ||||
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| read the full article >> | ||||